Do research on Udders Ice Cream https://www.udders.com.sg/ digital marketing activities. You would need to analyse and include references from at least three (3) of your chosen brand’s digital marketing platforms (Social media networks, website, mobile app etc). In order to better contextualise your understanding of the brand, it is recommended that you still have an overview of all their digital marketing activities even though you would only need to focus on three platforms.

 Using your research and examples from your chosen brand, answer the following questions:

 Question 1

Discuss how the principles of the New Marketing Normal have been applied or not applied on your brand’s marketing mix (Product, Place, Price and Promotion).

(50 marks)

Question 2:

Analyse the use of Participation and Principles. How does your chosen brand apply them? Discuss and illustrate what your brand is doing well and what can be improved upon.

(50 marks)