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Does brand passion for luxury brands is likely to have a positive impact on customers’ willingness to pay a premium price?Explain

Description

What relationship is between brand credibility and purchase intentions?

Does brand passion for luxury brands is likely to have a positive impact on customers’ willingness to pay a premium price?

-the structure it needs to be; 1.Research Aim, 2. Research Questions, 3. Research Objectives, 4. Hypothesis

-to include a minimum of 5 words specifically from dissertation terms and words (for example; ontology, relativism, epistemology, methodology etc)

-to choose a research philosophy between positivism and interpretivism accordingly to what type of research is used

-Harvard referencing

-I added an example as well

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