SINGAPORE AIRLINES

Assessment brief:  Produce an analysis of publicly available material on a strategic issue for the aviation industry.

The purpose is to provide an assessment of the external environmental concerns affecting the conduct of business for that organization and the achievement of its strategic objectives.

This assignment will assist you to become familiar with published sources of information that will facilitate the design and assessment of an external environment in which a company operates.  An important element of preparing an external assessment is to examine published sources of information for relevant political, economic, social and technological events and trends.  From such an examination it is possible to identify and evaluate opportunities and threats so that strategies can be effectively formulated.

Assignment Format

1)Introduction

2)Current problems

3)External Environment

4)Current strategies

5)Conclusion

6)References