IES FOUNDATION YEAR
FOR THE UNIVERSITY OF QUEENSLAND
Business Improvement plan:
Glamorous Jewellery
PROVIDED BY
tSu DBS
INTERNATIONAL
ACCREDITED AT
The University
Of Queensland
AUSTRALIA
www.foundationyear.com
EDUCATION SERVICES
AS THE FOUNDATION YEAR FOR ITS UNDERGRADUATE COURSES
CRICOS Provider Number O1697J
CRICOS Provider Number 00025B
Marketing Manager
• Identify the role of the marketing manager (You must research this).
• Revisit the company problem identified by the general manager
PROBLEM: ( The major problem is our general cost is over spend).
• Develop a branding strategy, with an explanation as to why your customers would purchase from you (Must discuss the target market).
COLLEGE
IES FOUNDATION YEAR
FOR THE UNIVERSITY OF QUEENSLAND
Marketing Manager
– Discuss two (new or current) products from the business, and list their prices with explanation using the information from the previous slide
– Identify a brand image or logo for the branding strategy that will be used in your chosen business (You must create a brand logo and insert in this presentation)
COLLEGE
IES FOUNDATION YEAR
FOR THE UNIVERSITY OF QUEENSLAND
Marketing Manager
– Using the business’s financial ratio analysis, discuss as to why the branding strategy will help improve the business. (insert samples of the financial ratio analysis in the slides as visuals)
COLLEGE
IES FOUNDATION YEAR
FOR THE UNIVERSITY OF QUEENSLAND
Reference List
Insert reference list here
COLLEGE
IES FOUNDATION YEAR
FOR THE UNIVERSITY OF QUEENSLAND