Topic: Evaluating the contribution of the loyal customer in luxury hotel to develop unique strategy & build competitive advantage Methodology part

Learning Objectives

Upon successful completion of this module you will have:

Knowledge

1.Demonstrated the capacity for independent thought and analysis in the critical application of appropriate theory to an empirical problem in the field of international tourism and hospitality management related to the development of a tourism/leisure product or the market basis for such a product.

2.Designed and formulated a piece of independent empirical research or an empirically informed product.

3.Critically reviewed and appraised the appropriate literature in tourism and hospitality.

Skills

4.Demonstrated a capacity to collect, analyze, interpret and present primary data and other information.

5.Drawn conclusions from the research project which follow logically from the literature review, document search, and data collection processes.

6.Demonstrated a capacity to present research in written and visual forms in a clear, relevant, and accurate manner.