Assignment 1:
Feedback:
(1.52 / 2.00); : Constructs an Environmental Analysis for the Chosen Company Regarding the Four Topics
Basic – Partially constructs an environmental analysis for the chosen company regarding the four topics. Relevant details are missing.
(1.76 / 2.00); : Explains the Rationale for Selecting the Country Considering the Seven Factors
Proficient – Explains the rationale for selecting the country considering the seven factors. The explanation is slightly underdeveloped. Missing sufficient support for content presented.
To make sure that you are on track to developing your global marketing plan for your Final Paper, you will create a podcast presentation addressing several points.
In your 3- to 5-minute podcast,
- Discuss how you will be addressing the feedback you received as above.
- Summarize the challenges you think you may face developing a marketing plan for your mentor company.
- Compose any questions you have on creating your global marketing plan for your mentor company.
Assignment 2:
Part 1:
- Explain the concept of brand image and brand equity for Red Bull.
- Explain why Red Bull’s global marketing activities are so heavily invested around extreme sports and events that are associated with excitement and movement.
- Identify at least five examples of brand extensions and co-brandings that Disney has implemented besides Disney Parks. Briefly explains each example.
Part 2:
- Choose a country in Asia (e.g., Japan) and a country in South America (e.g., Brazil) where the mentor company (Samsung) currently has a presence.
- Explain what similarities and differences you see in the product and/or brand between the two countries using Maslow’s hierarchy of needs, cultural perceptions, and strategic alternatives in global marketing.
Your initial discussion post should be 250 words. Cite your textbook and any other sources used to support your ideas.
Assignment 3:
Part 1:
Market skimming, market penetration, companion products (captive pricing), and cost-based pricing are some of the pricing strategies marketing managers use when marketing globally.
- Compare each of the pricing strategies listed above and how they apply.
- Explain Incoterms (International Commercial Terms).
- Why is it important to understand those internationally accepted terms of trade? Provide examples.
Review table 10-2 on page 314 of your text which lists the world’s most valuable brands.
Select two similar brands (that offer at least one line of similar products) and consider them operating in the same country from the list in your text:
- Compare the various pricing strategies each company uses to compete in each country. Provide examples.
- Which of the four categories of Incoterms apply to the company you selected?
Your initial discussion post should be 250 words. Cite your textbook and any other sources used to support your ideas.
