Every marketing decision should be based on facts. As a leader in your company you will be expected to know these facts. Furthermore, you’ll be expected to explain these facts in a dispassionate manner that is unbiased and ecological in its presentation. Find a past marketing campaign that didn’t involve the cold, hard facts. Was it successful and were there consequences for not knowing the facts or essentially presenting lies? What research techniques could have been used to address the 5Cs, STP, and 4Ps? Explain. – You’ll need references here proving your argument!

***Remember, these are opinions based on beliefs and values that lead to research to prove what was said or claimed was untrue; therefore, refrain from personal attacks or derogatory comments in your responses to your classmates. ***

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