Prepare APA formatted report that analyzes the search
engine industry and Google’s competitive position in the industry. Your report should include:
● A Five Forces analysis
● A list of industry driving forces and key success factors
● A SWOT analysis and financial analysis for Google’s performance between 2009 and
2019.
Also, please recommend strategies necessary to allow Google to strengthen its lead in the
search industry and to make a success:
● Its smartphone business
● Cloud computing
● Entry into emerging markets
● Other recent ventures.

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