Strategic Management
Read the case “Better World Fashion: Circular Economy and Competitive
Advantage”. In light of the case AND scholarly articles to support your analyses, answer
the following questions. Clarifications: only use the case narrative
1. How did BWF position its products and target its market segments? Explain. [
2. How did BWF use branding, promotion, and customer relationship management to
communicate its value proposition? Did a business model based on the circular
economy concept help BWF to achieve competitive advantage?
3. In order to become a leading fashion brand, what do you recommend BWF do to
strengthen its corporate and/or global strategies? Discuss in light of relevant chapters
of the textbook.
