From the Forbes article you read on Progressive, you learned that the company’s Marketing and HR departments work together to define, attract, and retain the best talent. According to this blog post (https://bluivygroup.com/why-marketing-and-hr-need-to-work-together-on-the-employer-branding-strategy/), a company’s Marketing and HR departments should shift from working in silos to collaborating in teams in order to effectively execute the employer branding strategy.
According to Jeff Charney, Chief Marketing Officer of Progressive, “Marketing and human resources are working together seamlessly in bringing the right people into our doors. It’s like the two departments are running a perfectly executed three-legged race, where HR nurtures the company’s culture and brand, and marketing narrates the story.”
Your Task:
From the Forbes article you read on Progressive, you learned that the company’s Marketing and HR departments work together to define, attract, and retain the best talent. According to this blog post (https://bluivygroup.com/why-marketing-and-hr-need-to-work-together-on-the-employer-branding-strategy/), a company’s Marketing and HR departments should shift from working in silos to collaborating in teams in order to effectively execute the employer branding strategy.
According to Jeff Charney, Chief Marketing Officer of Progressive, “Marketing and human resources are working together seamlessly in bringing the right people into our doors. It’s like the two departments are running a perfectly executed three-legged race, where HR nurtures the company’s culture and brand, and marketing narrates the story.”
Your Task: Identify other functional areas (besides marketing) that HR should collaborate with that would benefit the organization. What advantages can result from these collaborations? Explain. Give examples of companies that are collaborating in the ways you identified.
What advantages can result from these collaborations? Explain. Give examples of companies that are collaborating in the ways you identified.
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