IMPACT OF SOCIAL MEDIA ON CONSUMER - The Complete Academic Support Hub

Name of Proponent(s)	Hussain Abduljalil A.Nabi Alhawaj – BH16500812
	Faculty	Staff	Student
Proposed Title	IMPACT OF SOCIAL MEDIA ON CONSUMER BUYING BEHAVIOURE ON SMART PHONE
Locale of the Study	Kingdom of Bahrain
Background and Rationale of the Study	Gone the days when business was limited to a specific area. Technological advancements and the introduction of social media have revolved around the market. Now businesses see tremendous opportunity globally. But operating in an international market isn’t that easy like it sounds. It’s challenging as the business has to develop brand recognition globally to get a foothold in the international market. Social media has revolutionized consumers purchasing trends in recent years. The impact of social media on consumer can be seen easily with change in consumer behavior. Initially started as a platform to share photos and videos with friends and family but turned out to be a dominant marketing tool. The use of social media has been considerably growing these years. According to a recent report, the social media user worldwide in 2019 is 3.484 billion. As more and more people joining social media. The number of people making an online purchase is growing at warp speed. According to a survey in 2018, an e-commerce sale was made up of 11.9% out of all global sales. Traditional advertising methods have become the talk of the past. As the world has changed, advertisers must use modern ways to advertise their products or services. The biggest and proven medium of advertisement is Social Media. According to an average person spends 2 hours every day on social media sites. Social media is gaining popularity and booming like never before. As the social media industry is growing at immense speed, every business needs to leverage proper social media channels to take benefit in the best possible way. It’s not a secret that social media and marketing have been united. Social media marketing indubitably plays an important role in influencing consumer behaviour. Giving your business social media presence not only promotes your brand or generates more business but also able to connect with customers in a better way but also serve them on a high level. Companies can harness social media strategies to promote a brand, sell inventory, and increase customer engagement. The smart phone The determinant factors on customer satisfaction on smart phone / online shopping.
Statement of the Problem	The coming of the Internet and its acceptance by the public, have altered quite a lot in the way organizations promotetheir services and products as well as the channels of communication between them and theircustomers. This is seen in the way they market and communicatetheir brands and products nowadays which is becoming a challenging project. Customers are overwhelmed by marketing commercials and promotional events. The sensitivity of customers to get excited is fading out on promotional events and consumers are beginning to resist the efforts of some companies at marketing them. Basically, the promotional focus of some organizations is on the conventional mass media advert style which includes commercials on TV, radio jingles and advertisements in print formats such as newspapers and magazines along with billboard placements. It is now on record that as the Internet is fast advancing across the global marketplace, the effectiveness of traditional mass media is fast on the decline.
Research Questions	What is respondent perception towards shopping online? What are factors that motivate buyers to shop through platforms. How social media channels have affected buying behavior of Lagos state university students. What are factors that influence the buyer behavior? (age, gender, income/salary). What is the profile of the respondents? What are the factors that influence the buyer behavior of the respondet? What is the level of customer satisfaction on purchasing? Is there a significant relationship with respect to buyer behavior with respect to customer satisfaction?
Objectives of the Study	The main objective of this study is to examine the impact of social media on buying behavior of consumers. Specific objectives of the study are: To examine respondent perception towards shopping online. To examine factors that motivates buyers to shop through platforms. To examine how social media channels have affected buying. To examine the factors that influences the buyer behavior. To determine the profile of the respondents. To determine the factors that influences the buyer behavior of the respondent. To determine the level of customer satisfaction on purchasing. To determine the significant relationship with respect to buyer behavior with respect to customer satisfaction.
Research Hypotheses	Ho: Students have negative perception towards online shopping. Hi: Students have positive perception towards online shopping. Ho: There is no significant relationship between social media channels and buying behavior of consumers. Hi: there is a significant relationship between social media channels and buying behavior of consumers.
Theoretical Framework	Online shopping is becoming a well-accepted way to purchase a variety of products and services. For online shoppers, an online interactive hypertext environment enables them to search and control information; alteration in the traditional mass media environment in which the sender of messages largely controls what will be seen and heard as well as shift of control in favor of the receiver for customization of information, and quick comparative analysis among competing products/services. The attempt has been made by the researcher to include conceptual framework of online consumer buying behavior by including various aspects of literature review viz, Attitude, orientation and motivation towards online shopping. An attempt would be made in this paper to put forward results and findings based on critical review of available literature in form of earlier research studies relating to trends, growth, developments and future potentials of e-commerce and evolving behavioral patterns of online shopping activities considering its diffusion and issues especially concerning to gender, security etc. with its implications on e-marketplaces, society and businesses in near future. Finally, this study discovered a significantly impact of Consumer online buying behavior and Important managerial implications and recommendations are also presented.
Conceptual Framework	————————————————————————————————-
Expected outputs	Determine factors on customer online purchase behavior on using smart ohones.
D. Research Methodology	The study is based on random sample survey of the respondents through a questionnaire study conducted on selected units across Bahrain. The response will be tested in the SPSS software to find the weighted mean , correlation and regression.
Educational, Social or Scientific Value of the Research	Companies throughout the world are constantly seeking new ways to reach consumers. Just a few decades ago, television and print advertising were the fundamental components of marketing strategies. In the current era, these traditional marketing streams are just a small segment of the varied approaches used to market and brand products. The increasing focus on social media shaped state of the art advertising and shifted the way companies interact with their target groups. As a result, the effective use of social media has become an essential part of creating and maintaining a competitive advantage. Subsequently, companies now place considerable value on the way in which social media can be used to shape consumer brand perception and influence their buying intention. Companies integrating a strategic approach to the use of social media will have advantages over those that do not. In assessing the impacts of social media on branding and marketing approaches, an exploration of the existing literature on social media use and brand perception can help identify emerging and successful strategies for improving consumer engagement through social media.