IMPLEMENT AND MONITOR MARKETING ACTIVITIES

Student Name	Student ID
Assessment task outcomes	TASK 1	☐ C	☐ NYC	☐ NA	Type of Submission	☐ First submission ☐ First re-submission ☐ Second re submission
TASK 2	☐ C	☐ NYC	☐ NA
TASK 3	☐ C	☐ NYC	☐ NA
TASK 4	☐ C	☐ NYC	☐ NA
Final Unit Outcome	☐ Competent	Competent ☐ Not Yet	Submission Date
Assessor Name	Assessor Signature

This Page is
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Purpose: This sheet provides an overview of a student’s competency for each unit based on all assessment tasks submitted. Instructions: Assessor: Record the outcome of each assessment task and determine the student’s competency for the unit based on all assessment tasks. Record the unit outcome below, sign and date. Admin Team: Record the unit outcome in RTO Manager and save the assessment bundle in the student’s file. A scanned copy of this document is to be retained once the assessment is destroyed.
Student Name	Student ID
Unit Code	BSBMKG514
Unit Title	IMPLEMENT AND MONITOR MARKETING ACTIVITIES
Assessment Submission Date	Type of submission	□ First Submission □ First Re-submission □ Second Re-submission
Assessment Task Results (Please tick)
Assessment 1	□ C (Competent) □ NYC (Not Yet Competent) □NA (Not Assessed)
Assessment 2	□ C (Competent) □ NYC (Not Yet Competent) □NA (Not Assessed)
Assessment 3	□ C (Competent) □ NYC (Not Yet Competent) □NA (Not Assessed)
Assessment 4	□ C (Competent) □ NYC (Not Yet Competent) □NA (Not Assessed)
Final Assessment Result for this unit	☐ Competent ☐ Not Yet Competent
Assessor Declaration	In completing this assessment, I confirm that the participant has demonstrated all unit outcomes through consistent and repeated application of skills with competent performance in multiple instances over a period of time. Evidence collected has been confirmed as:Valid  Sufficient  Current  Authentic
Assessor Name	Assessor Signature
Feedback
Data Entry
Admin Officer Initials	Date Entered In RTO Manager	☐ YES ☐ No

Section One: Declaration
 I declare that this assessment is my own work, except where acknowledged, and has not
been submitted for academic credit elsewhere, and acknowledge that the assessor of this item may,
for the purpose of assessing this item:
 reproduce this assessment item and provide a copy to another member of the Institute; and/or,
 communicate a copy of this assessment item to a plagiarism checking service (which may
then retain a copy of the assessment item on its database for the purpose of future plagiarism
checking).
 I understand it is my responsibility as a student to keep a copy of the assessment prior to
submission, Albright Institute takes no responsibility for lost in transit. If required I may be asked to
reproduce another copy of the assessment/s.
 I understand that it is my responsibility to read all the policies relevant to my course and
college and if I am found to be in breach of policy, disciplinary action may be taken against
me.

Section Two: Agreement Read through the assessments in this booklet before you fill out and sign the agreement below. Make sure you sign this before you start any of your assessments.
 Have you read and understood what is required of you in terms of assessment?	 Yes	 No
 Do you understand the requirements of this assessment?	 Yes	 No
 Do you agree to the way in which you are being assessed?	 Yes	 No
 Do you have any special needs or considerations to be made for this assessment? If yes, what are they? ___________________________________________________________________________	 Yes	 No
 Do you understand your rights to appeal the decisions made in an assessment?	 Yes	 No

This Student Assessment Booklet includes all your tasks for assessment of BSBMKG514 –
IMPLEMENT AND MONITOR MARKETING ACTIVITIES.
About your assessments
This unit requires that you complete 4 assessment tasks. You must complete all tasks with a
competent result to achieve competency for this unit. Please read the information below
about each task included in this assessment.

Assessment Task 1	Written Questions In this task, you will demonstrate a sound knowledge of the unit requirements through completing and submitting written questions. You must correctly answer all 11 questions to show that you understand the knowledge required of this unit.
Assessment Task 2	Marketing activities project and role-play You are required to identify and prioritise marketing strategies and tactics from a Marketing Plan and brief your team accordingly.
Assessment Task 3	Implementation and monitoring project You are required to implement marketing activities by writing an article for a local paper about the company and its products/services and then provide directions to the Marketing Officer to monitor the impact of the article.
Assessment Task 4	Marketing performance report You are required to review a case study including marketing performance data and analyse and report on the data provided.

What is competency?
To complete assessment tasks satisfactorily you will need to demonstrate competence – but
what does this mean?
In the Australian vocational education and training system, the concept of competence, is
defined as: “The ability to perform tasks and duties to the standard expected in the workplace”.
Competence involves the application of specific skills, knowledge and attitudes to the work
performance in an industry, an industry sector or an enterprise. Competence is rarely achieved
in a one-off demonstration. It needs to be developed holistically – that is, bringing a range of
skills and knowledge together – and over time in a real or simulated workplace. To achieve
competence, you need to demonstrate that you can perform a given task to the standard
defined in an endorsed unit of competency.
How to submit your assessments?
When you have completed each assessment you will need to submit it to your assessor.
Instructions about submission can be found at the beginning of each assessment task. Make
sure you photocopy your written activities before you submit them – your assessor will put the
documents you submit into your student file. These will not be returned to you.
Assessment Task Cover Sheet
At the beginning of each task in this booklet, you will find an Assessment Task Cover Sheet.
Please fill it in for each task, making sure you sign the student declaration.
Your assessor will give you feedback about how well you went in each task, and will write this
on the back of the Task Cover Sheet.
Assessment outcomes
Once the assessment has been completed the student will be given the result within 14 days.
Once the student has satisfactorily completed the required assessments for a unit of
competency he/she will receive an outcome of C (Competent) or otherwise NYC (Not Yet
Competent) in which case the student is entitled to apply for a resubmission of the assessment.
Reasonable adjustments
Wherever possible, trainers/assessors will make reasonable adjustments to training and
assessment processes to ensure all people are treated equally in the training and assessment
process.
Students who have special needs may be allowed reasonable adjustment at the time of
assessment in line with the Albright Institute’s Policy and Procedures.
To meet the needs of all learners’ adjustments can be made to the way assessments are
conducted but not to the requirements of the assessment. The purpose of these adjustments is
to enhance fairness and flexibility so that the specific needs of students can be met.
Examples of reasonable adjustments
 providing additional time for student to practice the assessment tasks

   	presenting questions orally for students with literacy issues asking questions in a relevant practical context adapting machinery and equipment to make it more easily used presenting work instructions in diagrammatic or pictorial form instead of words and sentences simplifying the design of tasks


It is the responsibility of each assessor to assess students’ needs and make whatever reasonable
adjustments are practicable to maximise a students’ opportunity to demonstrate their
competence.
Assessment re-submission
If a student is deemed NYC (not yet competent) the Trainer/Assessor (TRN) will explain why and
inform the student of what needs to be completed in order to demonstrate competence.
Re-assessment for assessments only occurs if the student has previously submitted the
assessment or has missed the relevant session(s) and has been afforded special consideration
which is approved by the Administration department.
If the result for the first submission of an assessment is NYC, students will be given two resubmission opportunities to achieve a competent result (this re-assessment is conducted free
of charge). A suitable time will be arranged for the reassessment to occur within 14 days of the
completion of the unit in question. Should a student either not make an attempt within this time
frame (in spite of all efforts by Albright Institute, its Trainer/Assessor and administration staff to
have the student attend a reassessment session) or the student does not achieve a satisfactory
result after two re-assessments they may be charged for another attempt.
Should the student still not achieve competence after these assessment attempts, it will be
necessary for them to re-enrol in (repeat) the unit of competence at a cost.
Assessment appeals
You can make an appeal about an assessment decision by filling an appeal form. Ask for an
appeal for from a student support officer. Refer to Albright Institute’s Assessment Policy for more
information about our appeals process.
Plagiarism Policy
All student work must be written in their own words, except where acknowledged through
quotations and referencing. Plagiarism is a serious offence; Albright Institute may impose severe
penalties on students who plagiarise.
For more information on Plagiarism and Cheating refer to Albright Institute’s policies.
Students: Please fill out this cover sheet clearly and accurately. Make sure you have kept a
copy of your work.

Student Name	Student ID
Unit Code and Name	BSBMKG514	Date of submission
I declare that  these tasks are my own work.  None of this work has been completed by any other person.  I have not cheated or plagiarised the work or colluded with any other student/s.  I have correctly referenced all resources and reference texts throughout these assessment tasks.  I understand that if I am found to be in breach of policy, disciplinary action may be taken against me.
Student Signature

Assessment Task	Task Result	Date	Type Of Submission
Written Questions	□ C (Competent) □ NYC (Not Yet Competent) □ NA (Not Assessed)	☐ First submission ☐ First re-submission ☐ Second re submission
Assessor feedback
Assessor Name	Date
Assessor Signature

To complete the unit requirements safely and effectively, the individual must:
1	Implement communication and team building strategies to ensure that personnel responsible for each element of the marketing mix work together to meet the organisation’s marketing objectives
2	Identify opportunities for improvement through discussion with customers and personnel responsible for each element of the marketing mix
3	Outline organisational strategic and marketing objectives, plans and performance measures
4	Summarise principles of marketing mix
5	Explain key provisions of relevant legislation, codes of practice and national standards affecting marketing operations.

 Task summary
You are to answer all the 11 written questions in this task.
 Resources and equipment required to complete this task
o Access to textbooks and other learning materials.
o Access to a computer, printer, Internet and email software (if required).
 When and where should the task be completed?
o This task may be done in your own time as homework or you may be given time to do
this task in class (where applicable).
o Your assessor will provide you with the due date for this assessment.
 What needs to be submitted?
o Your answers to each question in this task.
 Instructions
o This is an open book test – you can use your learning materials as reference.
o You must answer all questions in this task correctly.
o You must answer the questions by typing your answers in Microsoft Word or a similar
program.
o Please include the following details in the header section of each page of your
assessment document:

    

Student Name and ID Course Code and title Unit Code and title Trainer and assessor name Page numbers

o Your assessor will advise as to whether you must email them your completed
assessment, submit the file on a USB drive or hand in a hard copy

Question 1:

Discuss the concept of the marketing mix and its components, including the extended marketing mix (50 – 100 words).

Question 2:

Outline each of the following three key pricing strategies:  Penetration pricing (50 – 100 words).  Skimming pricing (50 – 100 words).  Competition pricing (50 – 100 words).

Question 3:

Explain the three main distribution strategies for marketers (100 – 150 words each strategy).

Question 4:

Explain the difference between push and pull marketing (50 – 100 words).

Question 5:

Explain the purpose of the Australian Consumer Law and give at least one example of the implications of the Act for marketers (100 – 150 words).

Question 6:

Explain why marketers should take into account the Privacy Act 1988 when marketing to individuals (50 -100 words).

Question 7:

Outline three examples of the type of information businesses should provide to consumers about how they will handle their personal information according to privacy law? (100 – 150 words).

Question 8:

Explain the purpose of the Do Not Call Register Act and its implications for marketers (100 – 150 words).

Question 9:

Outline four practices that marketers must not engage in according to the Competition and Consumer Act 2010 (100 – 150 words).

Question 10:

Outline the objectives and key provisions of the Australian Association of National Advertisers (50 – 100 words).

Question 11:

Outline the purpose of the Australian Marketing Institute Code of Professional Conduct (50 – 100 words).

What do I need to hand in for this task?	Have I completed this?
Your answers to each question	

Students: Please fill out this cover sheet clearly and accurately. Make sure you have kept a
copy of your work.

Student Name	Student ID
Unit Code and Name	BSBMKG514	Date of submission
I declare that  these tasks are my own work.  None of this work has been completed by any other person.  I have not cheated or plagiarised the work or colluded with any other student/s.  I have correctly referenced all resources and reference texts throughout these assessment tasks.  I understand that if I am found to be in breach of policy, disciplinary action may be taken against me.
Student Signature

Assessment Task	Task Result	Date	Type Of Submission
Project –Marketing Activities and Role-play	□ C (Competent) □ NYC (Not Yet Competent) □ NA (Not Assessed)	☐ First submission ☐ First re-submission ☐ Second re submission
Assessor feedback
Assessor Name	Date
Assessor Signature

P1	Brief stakeholders who participated in the marketing planning process on their implementation roles and responsibilities
P2	Identify and brief marketing and non -marketing personnel critical to the success of the marketing plan, on the objectives of the plan, performance measures, and their roles and responsibilities
P3	1.3 Prioritise marketing strategies and identify resources for their implementation, in accordance with organisational requirements
P4	Implement communication and team building strategies to ensure that personnel responsible for each element of the marketing mix work together to meet the organisation’s marketing objectives
P5	Implement strategies for monitoring marketing activities and analysing marketing performance, in accordance with the marketing plan
P6	Monitor and implement promotional activity against communication objectives in the marketing plan
P7	Monitor product, pricing and distribution decisions against organisational policy and the objectives of the marketing plan
P8	Monitor marketing results against targets in the marketing plan
P9	Monitor marketing revenue and costs against budget, and analyse record variations
P10	Prepare and present marketing reports that indicate ongoing progress towards marketing objectives
P11	Regularly assess marketing performance against objectives
P12	Identify opportunities for improvement through discussion with customers and personnel responsible for each element of the marketing mix
P13	Change business practices in line with changing customer requirements to maintain business relevance and viability

P14	Document recommendations for improvement in accordance with organisational requirements
P15	Communicate changes to marketing objectives and targets with relevant stakeholders, to facilitate implementation

 Task summary
This assessment task requires you to identify the marketing strategies and tactics for a company
of your choice and prepare an implementation plan and briefing report.
You are also required to present (role-play) the briefing report and action plan to your team to
ensure they understand their roles and responsibilities in implementing marketing strategies and
tactics
 Resources and equipment required to complete this task
o Access to textbooks and other learning materials.
o Access to a computer, Microsoft Office, printer, Internet and email software (if
required).
o Access to the internet for research and to locate marketing plans
o Marketing strategies implementation and briefing report template
o Role play participants (assessor and students) – Using a role play template
 When and where should the task be completed?
o This task may be done in your own time as homework or you may be given time to do
this task in class (where applicable).
o Your assessor will provide you with the due date for this assessment.
 What needs to be submitted?
o Marketing strategies implementation and briefing report
o Role-play notes
 Instructions:
o Please use the “Template for a Report” (given by your trainer) to complete this
assessment.
o Your assessor will advise as to whether you must email them your completed
assessment, submit the file on a USB drive or hand in a hard copy.
Read the following case study / scenario and complete the activities that follow.

Case study / Scenario Assume that you are the Marketing Manager for the company you have chosen and that you are required to implement a range of strategies and tactics identified in the company’s Marketing Plan. As the marketing manager you are responsible for marketing

planning, ensuring the planning and implementation of the marketing strategies and tactics and ongoing monitoring. This involves developing a briefing report and action plan that you will present to the team (all of whom were involved in the original development of the marketing plan). The briefing report and action plan will be used to ensure that all of the team understand the marketing strategies and tactics that will be implemented and their role in this. Assume the following resources are available in implementing marketing strategies and tactics: Marketing budget as specified in the marketing plan. Access to the following staff (all of whom contributed to the development of the marketing plan): CEO – responsible for strategic direction and key decision-making. Does not get involved in day to day tasks. Operations Manager – responsible for general operations, responsible for managing all staff and planning to ensure all required work activities are completed. Marketing Officer – assists with marketing activities such as marketing communications. Finance Manager – responsible for financial management, including budget allocations. Sales Assistant – responsible for general administration and customer service.

Complete the following activities

1.	Identify company and marketing plan
	Choose a company for which you can implement marketing strategies and tactics

for. You can view a range of marketing plans at the website
http://www.mplans.com/. You may also research the Internet for a Marketing Plan for
a company that you are interested in. If you are having difficulty sourcing a suitable
Marketing Plan, you should speak to your assessor.
 The marketing plan you choose must include sufficient information in order to be able
to complete this assessment – this means the marketing plan must include business
goals, target customers, marketing/branding strategy, sales forecasts, marketing
budget and marketing metrics.

	Before you start the assessment task, you should discuss your choice of company with your assessor who will need to approve your choice before you start the assessment project. For the purposes of this assessment, assume that you are the Marketing Manager of


the company that you have chosen and that your assessor is the Managing Director.
Assume that the location of the business is in the city or suburb you are living in and
that all marketing activities are commencing from the time you are completing the
assessment.

2.	Prepare your implementation plan and briefing report
	Review the marketing plan for the company you have chosen:
	to ensure you understand business objectives, customers and current marketing strategies. make notes on the strategies included in the marketing plan and identify an order of priority for each strategy based on the organisation’s objectives. Also identify the timing of each of the marketing strategies and activities as per the marketing plan.


 Review the job roles of each staff member listed in the case study and identify which
staff are critical to the implementation of the marketing strategies and tactics. You will
need to allocate these staff roles to the strategies and delegate individual tasks and
responsibilities to each.

	Prepare a budget estimation for the implementation of each of the strategies and activities. As part of your brief to the team, you will need to ensure that the team bond quickly and work together well to achieve the outcomes required. Research and identify at


least two effective communication and team building strategies that you can use in
your briefing meeting.
 Identify strategies that can be used to monitor the marketing strategies/tactics, as
well as how marketing performance will be measured. The marketing plan may
identify these metrics for you but you may also research other appropriate methods of
measuring performance.
3. Develop implementation plan and briefing report
 Develop the brief and the implementation plan using the template provided by your
assessor and the information that you have reviewed and prepared above. You will
present this brief and plan at the meeting with the team. You must address the
following points in your report:

	An overview of your company’s Marketing Plan, including marketing objectives and performance targets. An outline of the each of the marketing strategies in the Marketing Plan, their priority and the marketing tactics relating to each strategy. An action plan that includes team member roles and responsibilities, as well as



timing of marketing strategies and activities as per the priority list. This should also
explain your rationale for the allocation of roles and responsibilities for identified
staff.

	Budget allocation for each marketing strategy/tactics (include this in the action plan) Your communication plan throughout the implementation of the marketing strategies and tactics Strategies for monitoring marketing activities and analysing marketing performance.



4. Ensure your report is written in clear and concise English and error free. Submit the report
to your assessor.
5. Conduct the team briefing meeting (role-play)
The purpose of this meeting (role-play) is to brief the team on the strategies, the
objectives, and their roles and responsibilities. You will also detail your communication
plan and performance measures and implement your team building strategies.
Your assessor will provide the date, time and location for the meeting, and will invite a
number of other students to role play the staff in the team.
Print copies of your report and provide each member of the team a copy.

	At the meeting, you will need to:
 	Provide an introduction to the meeting Discuss key points from the briefing report, including marketing objectives, strategies and tactics to meet objectives, priorities, roles and responsibilities and budget allocation. Discuss your proposed communication plan.


  

Seek feedback on the proposed marketing strategies and activities Confirm proposed promotional objectives Outline strategies for monitoring marketing activities undertaken and analysing marketing performance

 During the meeting, you will be required to demonstrate effective communication
and team building skills (as per the techniques you researched above).

What do I need to hand in for this task?	Have I completed this?
Marketing strategies implementation and briefing report	
Role-play notes	

Role Play Checklist
(To be completed by the trainer/assessor at the time of the role play/observation and
submitted by the student at the time of assessment submission.)
Student Name: ________________________ Student ID: ______________________
Date of Assessment: ___________________ Signed: _________________________

To be assessed as satisfactory (S) in this assessment task the participant needs to demonstrate competency in the following critical aspects of evidence	S	N/S	Comments and feedback to student
a) Provide an introduction to the meeting, clearly stating the purpose of the meeting		
b) Outlined organisational strategic and marketing objectives, plans and performance measures		
c) Summarised the principles of marketing mix		
d) Explained key provisions of relevant legislation, codes of practice and national		
e) Explained key provisions of relevant legislation, codes of practice and national standards affecting marketing operations		
f) Communicate effectively by using questioning and listening techniques to encourage other’s opinions and clarify understanding of them.		
g) Presented ideas clearly and concisely		
h) Asking questions to find out team’s views		
i) Responded to these questions		
j) Used active listening skills to confirm and clarify information		

Assessors Name: __Erdem Celik__________ Title: _Trainer / Assessor____
Signed: _________________________________ Date: _____________________
Students: Please fill out this cover sheet clearly and accurately. Make sure you have kept a
copy of your work.

Student Name	Student ID
Unit Code and Name	BSBMKG514	Date of submission
I declare that  these tasks are my own work.  None of this work has been completed by any other person.  I have not cheated or plagiarised the work or colluded with any other student/s.  I have correctly referenced all resources and reference texts throughout these assessment tasks.  I understand that if I am found to be in breach of policy, disciplinary action may be taken against me.
Student Signature

Assessment Task	Task Result	Date	Type Of Submission
Project – Implementation and monitoring	□ C (Competent) □ NYC (Not Yet Competent) □ NA (Not Assessed)	☐ First submission ☐ First re-submission ☐ Second re submission
Assessor feedback
Assessor Name	Date
Assessor Signature

P1	Implement strategies for monitoring marketing activities and analysing marketing performance, in accordance with the marketing plan
P2	Monitor and implement promotional activity against communication objectives in the marketing plan
P3	Successfully implement marketing strategies identified in an organisation’s marketing plan
P4	Coordinate personnel involved in conducting marketing activities
P5	Monitor, evaluate and report on marketing activities against defined objectives

 Task summary
This task requires you to implement promotional activities for the same company from
Assessment Task 2. Students are required to write an article for the local paper and advise the
Marketing Officer of the monitoring strategy that will be used.
 Resources and equipment required to complete this task
o Computer and Microsoft Office.
o Access to the Internet for research.
 When and where should the task be completed?
o This task may be done in your own time as homework or you may be given time to do
this task in class (where applicable).
o Your assessor will provide you with the due date for this assessment.
 What needs to be submitted?
o Article for publication
o Memo or email to Marketing Officer
Instructions:
o Please use the “Template for a Report” (given by your trainer) to complete this
assessment.
o Your assessor will advise as to whether you must email them your completed
assessment, submit the file on a USB drive or hand in a hard copy.
READ THE BELOW SCENARIO AND COMPLETE THE ACTIVITIES THAT FOLLOW:

Scenario Assume that one of the marketing objectives for the company you choose in Assessment Task 2 is to increase awareness of the company and its products and services. One of the activities identified is to publish an article in the local paper as a promotional piece. You have identified that the Marketing Officer will need to monitor the impact of this promotional article and will need to advise them of their role in this activity.

Complete the following activities:
1. Develop article

	Using the company you identified in Assessment Task 2, develop an article about the company and its products/services to submit to the local newspaper for publication as per the following format:
 	A headline An opening paragraph (introduction) of about 25-40 words in length and provides the most important and interesting news. Further short paragraphs of about 30-40 words, each one has a main idea and different fact. They may also include quotes from people involved or experts. Maximum three to four paragraphs. Details in order of importance, with the least important details at the end of the article, thus allowing readers to skim over the start of the article to gain the essential facts before deciding to read on. A final summary of facts and opinions at the end of the article.

 

	Your article should also combine the following language features to inform, entertain and persuade as follows:
  	Clear and concise writing Encourages reader to buy the company’s products or services Use of active or passive voice, depending on the focus and which is more engaging for the reader May include quotes, comments, opinions, statements and observations from people involved or experts on the topic Give people labels so that the reader knows who they are straight away, for example: ‘the CEO, Mr Smith’ Must avoid racist, sexist or religious slurs Must be accurate and balanced.


 
	Ensure your article is grammatically correct and error free before submitting it to the
General Manager (your assessor). Include a short summary of the purpose of the article in your email.
Monitor marketing activities
	Assume that the article has now been published and that you need to advise the Marketing Officer of the strategies that will be used to monitor the impact of this marketing activity. Consider an appropriate monitoring strategy and send a detailed memo or email to the Marketing Officer (your assessor). Advise the Officer that the article has been published and give step-by-step instructions for carrying out monitoring to measure the success, or otherwise, of the article.


2.

What do I need to hand in for this task?	Have I completed this?
Article for publication	
Memo or email to Marketing Officer	

Students: Please fill out this cover sheet clearly and accurately. Make sure you have kept a
copy of your work.

Student Name	Student ID
Unit Code and Name	BSBMKG514	Date of submission
I declare that  these tasks are my own work.  None of this work has been completed by any other person.  I have not cheated or plagiarised the work or colluded with any other student/s.  I have correctly referenced all resources and reference texts throughout these assessment tasks.  I understand that if I am found to be in breach of policy, disciplinary action may be taken against me.
Student Signature

Assessment Task	Task Result	Date	Type Of Submission
Report – Marketing performance	□ C (Competent) □ NYC (Not Yet Competent) □ NA (Not Assessed)	☐ First submission ☐ First re-submission ☐ Second re submission
Assessor feedback
Assessor Name	Date
Assessor Signature

P1	Monitor and implement promotional activity against communication objectives in the marketing plan
P2	Monitor product, pricing and distribution decisions against organisational policy and the objectives of the marketing plan
P3	Monitor marketing results against targets in the marketing plan
P4	Monitor marketing revenue and costs against budget, and analyse record variations
P5	Prepare and present marketing reports that indicate ongoing progress towards marketing objectives
P6	Regularly assess marketing performance against objectives
P7	Identify opportunities for improvement through discussion with customers and personnel responsible for each element of the marketing mix
P8	Change business practices in line with changing customer requirements to maintain business relevance and viability
P9	Document recommendations for improvement in accordance with organisational requirements
P10	Communicate changes to marketing objectives and targets with relevant stakeholders, to facilitate implementation
P11	Coordinate personnel involved in conducting marketing activities
P12	Monitor, evaluate and report on marketing activities against defined objectives
P13	Modify marketing activities in line with new or emerging trends.

 Task summary
This assessment task requires you to review and report on the information provided to you for
a fictional company, NatureCare Products, in order to monitor, evaluate and report on
marketing activities against defined objectives, and to modify marketing activities in line with
new or emerging trends. You are also required to meet with your assessor in the role of
General Manager to discuss potential improvements to the marketing mix.
 Resources and equipment required to complete this task
o Computer and Microsoft Office.
o Access to the internet for research.
o NatureCare Products Case Study
o Marketing Report – Monitoring Performance template
 When and where should the task be completed?
o This task may be done in your own time as homework or you may be given time to do
this task in class (where applicable).
o Your assessor will provide you with the due date for this assessment.
 What needs to be submitted?
o Marketing monitoring and performance report
 Instructions:
o Please use the “Template for a Report” (given by your trainer) to complete this
assessment.
o Your assessor will advise as to whether you must email them your completed
assessment, submit the file on a USB drive or hand in a hard copy.
1. Develop a monitoring and evaluation report.
 Read the case study (NatureCare Products) information and review the marketing
data in the document provided to you.
 Based on your review, develop a report using the template provided by your assessor
that address the following:

	Outline the products currently provided by the company and options for expansion Report on the promotional activities undertaken by the company. Outline the extent to which promotional activities are meeting the objectives specified
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	Outline the company’s current pricing strategy and identify options in response to the entry of the new competitor into the market. Outline the company’s current distribution strategy and its effectiveness based on the data provided. Provide an overall analysis of marketing performance based on the data provided. Provide an analysis of marketing spend versus budget. Identify and report on opportunities for improving marketing performance based on the data provided. Identify and report on opportunities to meet customer needs based on the data provided. Research and report on at least three new and emerging trends for the business and the industry within which it operates.
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2. Submit your completed report to the General Manager (your assessor). You will have
the opportunity to discuss the report in the next part of the assessment.
3. Participate in a meeting with the General Manager (your assessor) to discuss the
monitoring and evaluation report.
 The purpose of the meeting is to discuss your report, identify opportunities to improve
marketing performance, and to discuss identified business practices that need to be
changed to keep in line with customer requirements.
 During the meeting you will need to demonstrate effective communication skills
including:

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Speaking clearly and concisely Asking and responding to questions Using active listening techniques and questioning to seek feedback

 Your assessor will provide you with feedback during the meeting, which you will use to
provide an updated report that includes detailed recommendations for
improvements, as well as changes to marketing objectives and tactics based on
these changes.
 Following the meeting, you should update your report as follows:

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Add a section on opportunities for improving marketing strategies Add a section on changing business practices to identified meet customer needs Add a section on changes to marketing objectives and targets.

4. Submit a final version of your report to the General Manager (your assessor).

What do I need to hand in for this task?	Have I completed this?
Marketing monitoring and performance report	

…………….………….………………………………………….……..……. Tear Here……………………….………………………….……………………

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Students should retain the section below as their receipt for submitting this work. Students are required to keep a copy of all submitted work.
Student’s Name	Student’s ID:
Type of submission	□ First Submission □ First Re-submission □ Second Re-submission
Date of Submission	Unit Code & Name	BSBMKG514 IMPLEMENT AND MONITOR MARKETING ACTIVITIES
Assessment tasks submitted (Please tick)	□	Written Questions (Task 1)
□	Project ( Marketing Activities) and Role-play (Tasks 2)
□	Project – Implementation and monitoring (Tasks 3)
□	Report – Marketing performance(Tasks 4)
Staff Name	Staff Signature