Overview

Infographics are a vital tool in business communication, offering a visually engaging way to convey information succinctly and impactfully. In this assignment, you will create an infographic that outlines the strengths and weaknesses of a business of your choice.

The infographic narrative should be logical, guiding the viewer through the information step-by-step, making complex data more accessible and engaging. The objective is to not only present the data but also to tell a story that highlights key aspects of a business. You will need to conduct thorough research to gather data on the business’s operations, financial performance, customer feedback, and competitive landscape.

By the end of this assignment, you should be able to effectively use visual storytelling to communicate critical business insights, which is an essential skill in business communication. Consider reviewing various infographic designs online to inspire your approach and presentation style.

Instructions

1. Develop an Infographic for a business that tells a visual story that highlights the key aspects of a business.
   • You may select a business that exists or one that you would like to start in the future.
   • Develop a format for the infographic that includes key business elements such as:
     • Performance, strategies, marketing strategies and position, operations, financial performance and health, customer feedback, and competitive landscape.
2. Design the infographic to be visually cohesive, engaging, and informative.
   • Use Microsoft Word or PowerPoint to create the infographic.
     • Include the following essential elements that support your business story in your infographic:
       • Title the infographic with the business insight it features.
       • Prominence of a distinctive marketing image:
         • Incorporate an iconic visual representation that can be readily associated with your brand, enabling easy recognition among consumers.
       • Incorporation of key terms related to your company:
         • Integrate relevant industry-specific vocabulary or phrases that are closely linked to your organization’s core values and offerings, further reinforcing its unique identity.
     • Storytelling through visuals, statistics, and interesting facts:
       • Include photos, icons, and graphics that complement the material.
       • Utilize a combination of compelling charts, graphs, and factual data.
       • Ensure the infographic is visually pleasing, not too busy, the story flows logically, and is easy to read.
         • Use a consistent color palette and layout for a visually pleasing design.
         • Pay attention to color schemes, typography, and branding elements.
         • Captivating trivia to narrate the journey and essence of your brand effectively. This multifaceted approach will engage viewers on multiple levels.
   • See the infographic example Download infographic example.
3. Your 1-page infographic flyer should be submitted as a digital file (Word, PDF, or PPT).
   • Ensure that the text and images are legible when printing or viewing electronically.
4. In a separate Word document:
   • Write a brief introduction outlining the significance of excellent corporate communication in today’s professional environment.
   • Develop a brief (250-word) written explanation of your design decisions and how they improve the usefulness of your infographic.

This course requires the use of Strayer Writing Standards (SWS). The library is your home for SWS assistance, including citations and formatting. Please refer to the Library site for all support. Check with your professor for any additional instructions.

Help Resources

• Check out this interactive tutorial: Using Your Own Words: Preventing PlagiarismLinks to an external site..
• Check out the COM510 Business Communications Library Guide.

The specific course learning outcome associated with this assignment is:

• Create effective presentations using different types of communication mediums.

View RubricWeek 5 Assignment – InfographicWeek 5 Assignment – InfographicCriteriaRatingsPtsDevelop an Infographic for a business that tells a visual story that highlights the key aspects of a business.31.5 to >28.33 ptsExemplaryDeveloped an Infographic for a business that tells a visual story that highlights the key aspects of a business.28.33 to >25.19 ptsCompetentDeveloped an Infographic for a business that tells a visual story that highlights the key aspects of a business, but the story is incomplete and the key aspects of a business are unclear.25.19 to >22.03 ptsNeeds ImprovementDeveloped an Infographic for a business that tells a visual story that highlights the key aspects of a business, but the story is incoherent and is missing key aspects of a business.22.03 to >0 ptsUnacceptableDid not develop an Infographic for a business that tells a visual story that highlights the key aspects of a business./ 31.5 ptsDesign the infographic to be visually cohesive, engaging, and informative.31.5 to >28.33 ptsExemplaryDesigned the infographic to be visually cohesive, engaging, and informative.28.33 to >25.19 ptsCompetentDesigned the infographic, but only met two of the following elements: visually cohesive, engaging, or informative.25.19 to >22.03 ptsNeeds ImprovementDesigned the infographic, but only met one of the following elements: visually cohesive, engaging, or informative.22.03 to >0 ptsUnacceptableDid not design the infographic to be visually cohesive, engaging, and informative./ 31.5 ptsDesign an infographic that includes the three essential elements: title the infographic with the business insight it features, prominence of a distinctive marketing image, and incorporation of key terms related to your company.31.5 to >28.33 ptsExemplaryDesigned an infographic that includes the three essential elements; title the infographic with the business insight it features, prominence of a distinctive marketing image, and incorporation of key terms related to your company.28.33 to >25.19 ptsCompetentDesigned an infographic but includes only two of the three essential elements: title the infographic with the business insight it features, prominence of a distinctive marketing image, and incorporation of key terms related to your company.25.19 to >22.03 ptsNeeds ImprovementDesigned an infographic but includes only one of the three essential elements: title the infographic with the business insight it features, prominence of a distinctive marketing image, and incorporation of key terms related to your company.22.03 to >0 ptsUnacceptableDid not design an infographic that includes the three essential elements; title the infographic with the business insight it features, prominence of a distinctive marketing image, and incorporation of key terms related to your company./ 31.5 ptsWrite a brief introduction outlining the significance of excellent corporate communication in today’s professional environment.31.5 to >28.33 ptsExemplaryWrote a brief introduction outlining the significance of excellent corporate communication in today’s professional environment.28.33 to >25.19 ptsCompetentWrote a brief introduction outlining the significance of excellent corporate communication in today’s professional environment, but the introduction is incomplete.25.19 to >22.03 ptsNeeds ImprovementWrote a brief introduction outlining the significance of excellent corporate communication in today’s professional environment, but the content is incorrect.22.03 to >0 ptsUnacceptableDid not write a brief introduction outlining the significance of excellent corporate communication in today’s professional environment./ 31.5 ptsDevelop a brief (250-word) written explanation of your design decisions and how they improve the usefulness of your infographic.31.5 to >28.33 ptsExemplaryDeveloped a brief (250-word) written explanation of your design decisions and how they improve the usefulness of your infographic.28.33 to >25.19 ptsCompetentDeveloped a brief (250-word) written explanation of your design decisions and how they improve the usefulness of your infographic, but it lacks clarity and substance.25.19 to >22.03 ptsNeeds ImprovementDeveloped a brief (less than 250-words) written explanation of your design decisions and how they improve the usefulness of your infographic, but it is incomplete.22.03 to >0 ptsUnacceptableDid not develop a brief (250-word) written explanation of your design decisions and how they improve the usefulness of your infographic./ 31.5 ptsDevelop an infographic that meets the one-page maximum requirement, is clear, includes appropriate writing mechanics, and follows SWS formatting requirements.17.5 to >15.74 ptsExemplaryInfographic meets the one-page maximum requirement, writing has very few spelling, punctuation, and grammatical errors, few fragments, comma splices, and run-ons. 0–2 errors present.15.74 to >13.99 ptsCompetentInfographic meets the one-page maximum requirement, writing has spelling, punctuation, and grammatical errors that are distracting in a few places; few fragments, comma splices, and run-ons. 3–4 errors present.13.99 to >12.24 ptsNeeds ImprovementInfographic meets the one-page maximum requirement, writing has spelling, punctuation, and grammatical errors that are distracting in some places. 5–6 errors present.12.24 to >0 ptsUnacceptableInfographic does not meet the one-page maximum requirement, has spelling, punctuation, and grammatical errors, fragments, comma splices and run-ons that distract from the message. More than six errors present./ 17.5 ptsTotal Points: