Assessment Task

For a UK organisation complete a proposed marketing plan for the launch of a new product, service or event in the UK.

A: Specific Criteria, Guidance & Support

The aim of the assignment is for you to produce a marketing plan showing how and why you would go about launching a new product, service or event for an organisation of your choice. The organisation is used only a basis to give you a reference point on which to base your marketing plan and you need to use an organisation that operates in the UK.

Your new product or service may be something completely new, or an adaptation of existing offerings. How you market it is more important than the idea itself.

It’s essential that you make full use of references and theory to support your marketing decisions.

In addition, the following areas may be taken into consideration:

• An appropriate new product idea and organisation will be used to illustrate the student’s knowledge and understanding of the subject.
• The situation analysis will be relevant and succinct, with key points summarised in an appropriate format.
• Based on key relevant information and data the student will evaluate and justify the attractiveness of the market in which that the new product is being launched.
• The objectives will be written in a clear and SMART format.
• The target market, positioning and area of differentiation will be succinct and relevant with implicit links between these areas.
• The pricing and distribution recommendations will be fully justified based on relevant theory.
• The recommendations of the communications methods will be fully justified with relevant theory and models.
• The plan will be cohesive and consistent throughout.
• Appropriate theory, models and references will be applied throughout to support the recommendations.

 B: Learning Outcomes

This assignment will show that you are able to:

1. To gather and evaluate secondary data for the purpose of managing and planning marketing activities.
2. To apply appropriate analytical and planning models in evaluating an organisation’s situation.
3. To examine the planning and management of marketing activities in launching a new offering.
4. To evaluate the use of integrated marketing communications in building and communicating customer value.
5. To clearly communicate a proposed marketing plan for use by marketing managers.

C: Key Resources.

Key texts are:

• Kotler, P., & Armstrong, G. (2019). Principles of marketing (8th, European ed.). Pearson Education.
• McDonald, M., & Wilson, H. (2016). Marketing plans: How to prepare them, how to profit from them (8^th ed.). Wiley.

Assessment Rubic TM5022

Criteria and weighting	90–100(1st class) Highly Exceptional Work
Selection and use of Information Situation Analysis 25%	Excellent and thorough analysis of key factors leading to a strong conclusion about the market attractiveness for the organisation’s new product that has implicitly drawn on the analysis. Clear implicit links to models.
Marketing objectives 5%	Excellently written, concise SMART objectives that fit the organisation’s objectives and are realistic and implicitly drawn on the situation analysis.
Interpretation of Information STP 5%	Excellent points where by there is a full implicit match between the target market, product differentiation and positioning. There are no weaknesses.
Integration of theory and Practice Price / Distribution 20%	Excellent choice of strategies that fits the organisation and market. The decisions and strategies are fully justified with excellent seamless integration of theory, references and terminology. The application and theory are seamlessly integrated.
Communication objectives 5%	Excellent marketing communications objectives that fit the marketing objectives, organisation and market. Written in an appropriate and concise SMART format based on the most appropriate buying process model.
Communications methods 35%	Excellent choice of comms methods that implicitly fulfil the comms and marketing objectives. Exceptional use of a wide range of theory that fully justifies the comms decisions. Seamless integration of terminology, theory and practice in justifying the recommended communications. The context of the product, organisation and market is taken into full consideration throughout the whole discussion.
Control and evaluation 5%	Clear concise. Exceptional discussion on the importance of control and evaluation in the context the assignment.
Referencing	All sources acknowledged and meticulously presented

New Product Idea:

A “Flavour-Infused Ice Cube Maker”?

This product would allow you to create ice cubes that are infused with different flavours, like fruit, herbs, or even spices. You could use it to enhance your drinks—imagine popping a mint-infused ice cube into your lemonade or a berry-flavoured cube into your sparkling water!

The cubes would slowly release their flavour as they melt, adding a unique twist to your beverages without any added sugars or artificial flavours. Plus, it could come with a variety of flavour packs that you can mix and match. This way, every drink can be a new experience

Additional information about new product idea:

1. Flavour Packs: You’d have different flavour packs to choose from, like citrus, berry, mint, or even more adventurous options like ginger or basil. Each pack could have natural ingredients that you mix with water.
2. Customisable Cubes: You could mix and match flavours to create your own combinations. For example, a lemon-lime mint ice cube could be perfect for summer drinks!
3. Easy to Use: You’d just fill the ice cube tray with your flavoured mixture, freeze it, and then pop out the cubes whenever you want to add some flair to your beverages.
4. Versatile Uses: These cubes wouldn’t just be for drinks. You could use them in cocktails, iced teas, or even in smoothies for an extra flavour kick.
5. Eco-Friendly: It could be designed to reduce waste, encouraging people to use fresh ingredients and avoid single-use flavouring packets

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