Instructions

Please submit a one-page marketing plan describing your topic for your Marketing Plan due in week 7. Remember that your final paper is a 15-page marketing plan for a brand of your choice.

This paper should discuss the brand you are writing the marketing plan for. Explain why they need a new plan, and discuss some preliminary marketing strategies. Please use the following headings in bold: Topic, Rationale, Strategy.

Topic:

Brand or company you are proposing for your topic
Brief background

Rationale

Why does this company need a new plan?
Are you entering a new market?
Are you proposing a new offering?
Does their current plan need to be revamped?
Include the rationale for the new plan.

Strategy

Who is the intended market?
Where will you access the necessary information for your final marketing plan?

Please submit the assignment in APA format, including supporting scholarly research.

GUIDELINES:

Must be in APA 7th edition
Must be 1-2 pages (excluding the title and reference pages)
Must include scholarly references such as the assigned readings or trade magazines, peer review journals. Random Google searches will not be accepted such as investopedia.com