Integrated Marketing

Discussion : Future of PR

The purpose of this discussion is to help you better understand PR’s role and how it allows companies to inform customers and employees while exploring the complex relationship between corporate social responsibility (CSR) and PR.

1. Reflect on what you have learned about PR and CSR
Consider today’s business environment, including the increasing importance of CSR.

2. Post your comments

Now that you have learned more about PR and CSR, contribute meaningfully to the discussion by responding to the following questions and providing specific examples of PR and CSR that support your views:

Do you think PR will play a more significant role or a less significant role in future marketing communications strategies? Why do you feel this way?

What role will CSR play in the future?