International Entrepreneurship Assignment- Global Expansion Path and Entry Modes

International Entrepreneurship Assignment- Global Expansion Path and Entry Modes

Select a sector and an international entrepreneurship case from the examples given below or similar ones of your choice where a company has entered a specific new market. Read and research on the enterprise and its target international market. You are expected to capture not only the internationalisation moment, but processes the company has gone through over time. Structure your assignment based on the following points.  Discuss each of them using applications of theory, research and critical discussion:

1. Determinants of internationalisation: Critically analyse what has influenced the decisions of companies to internationalise in/from the selected countries.

International Entrepreneurship Assignment- Global Expansion Path and Entry Modes

2. Global expansion path and entry modes: Analyse the strategic process of entering the new market gradually or as a born global, and the choice of entry modes considering business and social factors.

3. Resources to achieve sustainable competitive advantage: Critically analyse the availability and use of human and non-human resources and the competitive advantage of the internationalisation strategies of your company in the given market.

4. Effects of internationalisation on the host economy: Conduct a critical analysis of internationalisation foreign direct investment in the host or home environment, considering also risks.

International Entrepreneurship Assignment- Global Expansion Path and Entry Modes

5. Suggestions for the future: Based on your analysis, evaluate the internationalisation strategy of your company.  You should give recommendations for the future.

Suggested cases (but you can choose others too) Clothing- Polo Ralf Lauren in Philippines White goods- Electrolux in Brazil Food- Nestle in Nigeria Cars- Peugeot in China Retailers- Aldi in UK Telecommunication- Vodafone in Egypt Brewing- South African Breweries in US The assignment can typically be carried out based on secondary research, but students are free to collect primary data if they have access to the given companies and their internationalising markets. Include a short introduction and conclusions with the answers.

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