ASB-4413 Assignment
International Strategic Management
There has been a lot of discussion over the last few years about how industries and businesses need to adapt their strategies to take into account the Circular Economy (CE).
Please see https://www.ellenmacarthurfoundation.org/circular-economy/concept for an understanding of the Circular Economy.
What you are required to do in this assignment:
Explain the key concepts behind the Circular Economy. Giving examples, discuss the barriers for businesses who want to transition to the CE. Give examples of businesses that have managed to successfully move to the CE analysing how they have managed to do it.
You MUST use academic journal articles and present a summary of the CURRENT ACADEMIC thinking on this emerging discipline. You will need to look beyond the Ellen Macarthur Foundation.
Format: academic essay with an introduction, main body and conclusion using references based upon the Harvard Referencing System.
Word count: 3000 words (not including references or appendices)
Hand-in date: Electronic submission via TURNITIN by Friday 11th December 2020
Marking scheme:
| Marker’ Comments | A Excellent | B Very Good | C Good | D Fair | E Weak | F Very Poor |
| Knowledge of the Circular Economy, including academic debates and any recent or anticipated developments | ||||||
| Discussion of relevant barriers to the transition to a circular economy | ||||||
| Appropriate examples, of innovative organisations who have moved to the circular economy explaining how they have managed to do it | ||||||
| Structure of the answer, including the coherent development of arguments and the use of an introduction and conclusion | ||||||
| Originality of interpretation, including depth of analysis and the ability to present arguments based on sound reasoning. | ||||||
| Use of appropriate sources, including academic journal articles and authoritative reports | ||||||
| Standard of presentation, including the layout of the text, referencing, and being within the stipulated word limit |
Please do NOT cut and paste from the Internet – this is plagiarism (cheating) and you will be caught.
Remember company websites are biased – they always say nice things about themselves and what they are doing! You will need to find independent, objective sources of information such as academic journal articles to support your work.
Prof G H Griffiths, Oct 2020