Please read the case study titled “JetBlue Airways” at the end of Chapter 4 (Corporate Communication 6th
edition-Argenti).

1. How could JetBlue have better communicated with its internal stakeholders across the country on
   Valentine’s Day and during the days that followed to enhance its image with customers?
2. Should the corporate communications team at JetBlue have arranged for CEO David Neeleman to appear
   on the national television news and talk show circuit following the crisis? What might be the potential benefits
   and risks to the company’s reputation?
3. Would you recommend a corporate advertising program for JetBlue?
4. If implemented, how would you market the JetBlue Airways Customer Bill of Rights to external and internal
   stakeholders? How would this affect JetBlue’s reputation?
   Book for this is: Corporate Communication by Paul A Argenti 6th edition or 7th could work I believe.

Sample Solution

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