Let’s look at Political Ads!
Step 1 Watch this Video and Read the Information
Read the OWL Perdue information on rhetorical appealsLinks to an external site..
Step 2 Find 2 Ads for your Writing Project 1
Research 2 ads on your chosen proposition. One should be pro and one should be con.
Here is the list of CA propositionsLinks to an external site. once more.
Step 3 Explain the Purpose of Each Ad
Write 2 paragraphs. Write a 200 word paragraph for each ad answering these questions:
What is the purpose of the ad?
Who are they trying to appeal to?
How are they persuading the audience?
What techniques (rhetorical appeals) are they using? How do you know?
Is it successful? Why, or why not?
What are its weaknesses?
What are its strengths?
How could it be improved? What elements need to be added?
Step 4 Submit Your Assignment
Submitting Your Assignment
Please complete the assignment as a Word document.
Click the +Submit Assignment link located in the right-hand column of the course window.
Click the Choose File
Navigate to your document and select it.
Click the Submit Assignment

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Step 1 Watch this Video and Read the Information
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