LSBM200 – AS2
Assignment 2 Report – to be submitted by 3 p.m. 5th January 2021. Overall
AS2 components carries 80% Weighting. Word Count: 2500 words
This is an individual report
| Title page | Module code, Module name, Assessment title, submission date and your ID |
X |
| Contents page (Table of Contents) |
Headings, sub-headings, pages numbers and numbered system |
X |
| 1.0 Introduction | • Introduce the topic: Explain briefly what your topic is about, for example give a definition and explain that it is an important tool/technique for successful digital marketing • Introduce the report: Explain that you are going to discuss the topic in more detail, showing how it has been used by businesses as part of their digital marketing strategies. In addition, you should mention that you are going to evaluate the use of the tool/technique in the Simbound digital marketing simulation game. |
300 words |
| 2.0 Main Body (Do not use “Main body” as your section title) – Instead, present your own title for the section depending on your chosen topic. |
Discussion of the topic (1000 words) (Survey of current Industry practices and tools) In this section you should discuss the topic in detail, explaining how it relates to other Digital Marketing tools and techniques and giving real life, current examples. A possible structure is as follows: – Overview: what is the technique, why is it used and what are the benefits of using it – How does the technique work, for example in SEM what are the factors affecting the algorithms, in email how is it underpinned by AI and automation (these are examples and not instructions about what you have to write). – Use examples and show screenshots of how the tool/technique is used to illustrate your answer. Do not overload your report with illustrations – make references to the illustrations in your writing where appropriate. – For guidance on examples on how to use illustrations look at the lecture slides. (Students should cite sources consistently) |
1000 words |
LSBM200 – AS2
| 2.0 Main Body (950 words) |
Simbound (950 words) (Your own experience of Simbound) In this section you need to discuss Simbound and evaluate it as to how it helped you understand the topic. For example, how did the game help you to understand PPC and driving paid search results to your landing pages? If your topic was SEM. In this section you can use screenshots from Simbound to illustrate your answer. It is ok to use the screenshots your group prepared for the presentations. (Students should cite sources consistently) |
950 words |
| 3.0 Conclusions (250 words) |
Conclusion Your conclusion should repeat the purpose of the report and explain what you have discovered. A good conclusion will also point towards what businesses can do in future or refer to new techniques that are currently being developed or are in use. |
250 Words |
| Guidance & Hints | – Ensure your tutors see your drafts before the X’mas Break – Reflect on the Business Decisions you made, The results and what you learnt. – Use all credible sources made available on Canvas such as: – Smartinsights.com – Searchenginewatch.com etc. |
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| Presentation Word Count |
The assignment should be presented as an MS-Word document, If any other format is presented in Turnitin, students will be penalized for not following instructions. (No Pdfs) Any wordcount more than 2500 will not be marked – This means marking will stop at 2750 words. Any response outside this number will not be included for grading. |
LSBM200 – AS2
| References | Minimum of 12 references Harvard style of referencing expected. |
X |
| Appendices | If necessary | X |