Managerial Economics Analysis Assignment of Coca Cola Company Note: In this assignment, assume that you are a team of analysts who have been given the task of providing findings, conclusions, and recommendations related to a company. 1. Select a Company of your choice (Coca Cola) , and provide a brief overview of what industry it operates in as well as a brief general background of the company. 2. Product(s) – Describe a few of its products. Does the company supply differentiated products? Homogenous products? 3. Customers (who are they?) 4. Price(s) – Does the company use pricing discrimination? How so? 5. Competition – who is the competition (who are its competitors)? 6. What about the competition’s products and corresponding prices? Does the competition seem to compete on price? On quality? On quantity? 7. Describe the overall market – is there high or low regulation? Few or many competitors? 8. Using an actual product from the company you selected, graph the demand and supply curves and its resulting equilibrium price. 9. Using the company’s most recent, available financial statements (e.g. income statement), take a look at its total revenues and total costs and make some theoretical assumptions and plausible interpretations about its financial position (please indicate what those figures are. Example: Total Revenues per year (2012): 1.5 Billion, Total costs per year (2012), etc.) 10. Using the concepts of AC, AVC, MC – What are some general ‘theoretical’ suggestions/tips you want to provide the company as it continues to manage its costs in the short and long run? 11. Please provide some ‘theoretical’ advice about at what level the company should produce given concepts such as Marginal Revenue and Marginal Costs 12. What are some ‘pricing’ strategies the company should consider as it continues to compete in this market? (Briefly explain your suggested strategies) 13. What advice would you give the company so that it becomes economically efficient in the long run? 14. Now, assume that the following events occur: (Please explain the effects of each individual event below, and then graph each event separately) • Consumer Incomes increase • Prices of substitutes decrease • Input prices (cost of factors to produce the final good) increase • A new technology becomes available to the company
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