M059CL: Entrepreneurship: Creating A Business Opportunity
Learning Outcomes 1 & 5 for Presentation
Learning Outcomes
⦁ Analyse and understand the key concepts around opportunity, entrepreneurial behaviour and the factors in the process of start-up and of survival.
⦁ Identify ideas to create opportunities, national or international, thorough a feasibility analysis and evaluate using the relevant disciplines and frameworks.
⦁ Recognise the tension between the creative (innovative) and measured elements (data analysis and evaluation) of a business opportunity and the disjunctive nature of learning this brings.
⦁ Assess feasibility through relevant research techniques and research sources to create a macro and micro level analysis as the basics to develop a business plan or solve a business problem.
⦁ Presents a professional written and ‘pitched’ feasibility report for the business opportunity with appropriate measures, as a basis for building a business plan for a new product in a following module; or as a suitable analytical framework to be applied to a business problem for analysis and potential solutions in following modules.
⦁ Recognise and understand the personal factors that determine the motivation, attitudes and preferred behaviours in the process of researching an opportunity in a market and social context for introducing a new product; or these factors in practising the business skills for analysing and solving business problems.
Coursework Description
⦁ Each student has to write a business feasibility report (not a marketing report) on AI self-service touchless car wash in Singapore
⦁ The feasibility study will analyze the business and decide whether the business would be feasible.