Managing Airports, You are required to undertake a critical assessment of the operating and commercial performance of an airport operator of your choice. The airport operator that you choose can own one or more airports and it can be situated anywhere in the world. This is an individual report of 3,000 words (+/- 10%). You need to look at the following four key areas: 1. Traffic and financial trends 2. Non-aeronautical activities and service quality 3. Marketing 4. Environmental practices It will be helpful to draw comparisons from rival or comparable airports. You also need to show an appreciation of the general characteristics of the airport industry. This means you MUST make reference to general texts/articles as well as your specific airport. The following assessment criteria will be used: • Evidence of the use of appropriate research methods and a thorough knowledge of topic areas. A bibliography must be included of the literature that has been consulted and Harvard referencing must be used. • Adoption of an analytical rather than descriptive approach with cohesive arguments. • Well planned and logically structured work. The report must be close (+/- 10%) to the word limit. • Appropriate standard of presentation.
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