Directions: Unless otherwise stated, answer in complete sentences, and be sure to use correct English, spelling, and grammar. Sources must be cited in APA format. Your response should be four (4) double‐spaced pages;
1. Describe the core marketing functions within an organization.
2. Discuss the goals and expected outcomes of this organizational function.
3. Explain how companies create customer-centered businesses.
4. Describe how customer-centered businesses impact the consumer decision-making process.
5. Describe what tools are used to make effective marketing decisions.
Use the following format requirements on all submissions.
Writing Style
APA (American Psychological Association)
Note: To find detailed information on APA manuscript style guidelines on the Internet, go to www.apastyle.org.
Margins
1” all sides
Paragraphs
The entire document should be double-spaced on standard-sized paper (8.5″ x 11″)
Headings
Bold
Type Style and Size
Times New Roman, 12 point
Software
MS Word