please a 6 pages essay follow :

In preparing the case analysis paper, please pay attention to the following:

1. Briefly synthesize the key information presented in the case

2. Apply the historical and current theoretical marketing frameworks to analyze the situation

3. Identify the central strategic marketing issues and decisions needed to be made at the organization, business unit, or product level.

4. Identify viable alternatives to strategic decision making and discuss their consequences,

5. Defend one of the alternatives as the most appropriate for the company at the time of the case scenario.

6. Provide a reasonable implementation plan or how success will be measured. Explain a viable contingency plan.

7. Express all ideas clearly and logically in formal professional business English (written)

Attachments:mcdonald.doc