Marketing Strategy Analysis

Marketing Strategy Analysis

Select one corporation from the first 30 of the Fortune 500 or Global 100 corporations. Research its international marketing strategies. Identify the major elements of the strategy that you think make this corporation successful.

Write a report presenting a summary of the corporation’s international marketing strategies and your analysis of the reasons for its success.

Write your report in a 3-page Word document formatted in APA style. All written assignments and responses should follow APA rules for attributing sources.

Pay particular attention to the distribution of the product to the ultimate user as you sell nothing without it.  Will it be a company owned distributor, such as a foreign subsidiary, a distributor by a their party, or a joint venture, for example.  Whatever form it takes you need to show it and how it works for the company you’ve selected.  The form must have “country presence”.

 

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