This MBA 507 Basic Management and Marketing is also based on Existing Business SWOT Analysis. It further explains marketing challenges resulting from the Coronavirus Pandemic.
MBA 507 Basic Management and Marketing- Existing Business SWOT Analysis
Your Final Project require you to select a current or new business and do the following:
- Conduct a SWOT Analysis.
- Identify the major marketing challenges resulting from the Coronavirus Pandemic.
- Develop and present a short marketing plan to address the challenges.
- Prepare and submit a short (3 – 5 minutes video) Business/Elevator Pitch (https://in-business.org.uk/elevator-pitch-examples-for-business/)
- Submit a written (5 – 7 pages) report that includes:
- SWOT Analysis
- Target Market
- Promotional Mix
Business Idea Pitch Template
MBA 507 Basic Management and Marketing- Existing Business SWOT Analysis
Firstly, i conducted a SWOT Analysis (existing business/new business) company (fill in company name)
Secondly, which is a (website? physical store? mobile app? restaurant?)
Thirdly, for (fill in target audience here).
Fourthly, the company aims to (fill in what is the purpose of the company, or what does it do for the target audience)
Lastly, explain the marketing plan that you propose the company use to address the effect of the coronavirus pandemic on their/your business.
Business Idea Pitch Examples
Example for a restaurant: I am considering opening a high end Italian restaurant in downtown London because there are currently no such restaurants there.
Example for a website: I recently launched a website for people who like to work on classic cars. The website has articles and videos with tutorials for how to work on cars.
MBA 507 Basic Management and Marketing- Existing Business SWOT Analysis
Example for a gardening company: I am in the planning stages of opening a residential lawn care and gardening company in San Francisco which will focus on providing the best customer experience with the lowest prices.
Example for a technology: I am in the planning stages of mobile apps company in New York. The company will create mobile apps that help people create business plans on their mobile devices.
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