Guidelines for the Case Analysis on Lobbying:
Follow information provided on the following website: https://lobbyfacts.eu/
1)Working with a chosen company operating in an EU environment choose an issue which you want to lobby for: and explain it to the reader
2)Choose your audience: who will speak in favour of your issue and why
3)Choose one of the following strategies: try to search for the pending EU legislation:
4)Negative strategies: by opposing Commission proposals directly or through counterproposals – a dissuasive lobbying technique.
5)Reactive strategies: monitoring and answering to meetings and consultations prevail – a risk minimalization technique.
6)Proactive strategies: taking the initiative, writing agendas and constructively partnering – a constructive lobbying technique
7)Explain the strategic difference between short-term and long-term lobbying.
8)Who are the key institutions/stakeholders to approach for efficient lobbying in your case?
Members of the EU institutions, Rapporteurs
Chairmen of the commissions / intergroups / sections
Co-ordinators of political parties and interest groups, their staff members
Experts in working groups Civil servants in working groups Civil servants in charge of administrative tasks Lawyers, legal services Translators Advocates general in the Court of justice Intendants of agencies And even other pressure groups …
9) What are the main advantages of collective lobbying? Who could possibly become part of your collective lobbying?More mass and weight in order to attract attention at EU level Input and expertise of collective interest groups rather than individual groups Saving on costs of lobbying
Better opportunities to watch the lobbying arena
10)Choose the EU institution in which you want to apply your lobbying case and explain your choice: be as specific as possible
11)Target your opposition and choose the proper tactics how to get rid of it
12)Decide what will be your outside lobbying techniques
13)Build the coalition for a successful lobbying
14)Choose the proper instrument for lobbying
15)Summarize your case and explain how you estimate your overall success, reason why…
Many lobbying companies in Brussels have signed up to a voluntary code of conduct which contains guidelines on good practice and professional behavior. While many sources note that a code of conduct is preferable to laws but if voluntary rules do not work, the Commission can consider binding measures if inefficient (see also the Commissions registry : http://ec.europa.eu/transparency/regexpert/) . The document “code-of-conduct-lobby-en.pdf”, accessible online (ec.europa.eu/commission_2010-2014/…/code_of_conduct_lobby_en.pdf), provides information on further progress for codes of conduct in EU lobbying. Currently, naming and shaming is the main way to discourage controversial lobbying practices. The logic is that a bad image eliminates anyone’s chances in lobbying intelligence because it is an activity based on trust, confidence
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