Read the Tellis et al. (2007) and the Gobble (2016) articles. How can you measure the culture of innovation? What are the most important factors to measure? Analyze the perspectives contained in each of the articles to describe what the authors recommend. Then, do your own research (citing at least two original peer-reviewed scholarly articles) to justify what you believe should be assessed and specifically how you can measure a culture of innovation.

 

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