Kotler, P. T. & Keller, K. L. (2016). Marketing management (15th ed.). Upper Saddle River, NJ: Pearson/Prentice Hall.

Respond to the following in a minimum of 175 words:

Discussion 1

Due Thursday

Respond to the following in a minimum of 175 words:

Imagine you are the product manager for a new Superbowl television ad. Discuss what you would measure to determine the effectiveness of that advertisement on the day it was shown, a month later, and six months later.

Reply to at least 2 of your classmates. Be constructive and professional in your responses.

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