Assignment Instructions 

Part A This is an individual report. Prior Reading As background information, familiarise yourself with the EFQM model (the PDF is also available within the Assessment Instructions section).

The questions and assessment criteria for the Coursework A assessment are outlined below. Overall

Task 1. Apply the EFQM Business Excellence model, using relevant theory and concepts learnt on the module, to one organisation of your choice in the food industry. Draw on your analysis to identify and capture strengths and areas for improvement to the chosen organisation

Criterion 3: Engaging Stakeholders Discuss how the sustainable relationships with partners & suppliers (3.5) build within the company.

Criterion 4 – Creating Sustainable Value Critically evaluate the key processes required to deliver the value (4.3).

Criterion 5 – Driving Performance & Transformation Analyse how the company develops new product and evaluate whether the company utilises technology (5.3)?

2. Based on your analysis, recommend one Operations OR Supply Chain Management strategy that the chosen organisation could pursue to drive business excellence. Apply RADAR framework to your recommendation

Note: You should draw on relevant theory, concepts and principles learnt on the module throughout the report. Some advice on developing your strategy in

Q2 You may wish to use the RADAR elements to help you address questions 2. This may also influence the key points raised in your executive summary. Radar Element Strategy Result What would success look like from this strategy? Approach Describe what the strategy looks like in terms of an approach or approaches? Deployment What specific steps would the chosen organization take to deliver this strategy/approach?

Assessment & Refinement How would the chosen organisation ensure the approach stays on track? What else would they need to consider? Who else could they learn from? Advice on the practical application of theory There is an expectation that you go beyond learning gained on the BMHPO module.

This includes a need to conduct your own research into the key themes underpinning the questions above using the academic literature (e.g. journal articles and other credible sources).

You will need to briefly introduce your chosen organization to familiarise the reader with the appropriate context. There are no marks for the detailed background to the company. You are being assessed on your reflections, interpretation, and application of theory in practice and analytical reasoning using accepted academic practice and literature.

BMHPO: ASSESSMENT PART B

You are required to undertake an individual written paper related to a particular organisation of your choice. The overall aim is to evaluate ways in which changes within this organisation’s MACRO environment might impact upon its marketing strategies and activities.

You will be assessed on your ability to incorporate marketing theory: Within an evidence-based scenario of a potential change in any of the MACRO environment forces of your chosen organisation:

A) Critically evaluate the company’s strategies for: Sustainable competitive advantage Segmentation, Targeting and Positioning (STP), and Branding

B) Identify and critically assess two opportunities for growth within the organization’s MACRO environments

C) Make clear links to the marketing theory that underpin your work

D) Write a logical, well-presented, and accurately referenced piece of work Advice on the practical application of theory There is an expectation that you go beyond learning gained on the BMHPO module.

This includes a need to conduct your own research into the key themes underpinning the questions above using the academic literature (e.g. journal articles and other credible sources). You will need to briefly introduce your chosen organization to familiarise the reader with the appropriate context.

Detailed background to the company is not required and there are no marks awarded. You are being assessed on your reflections, interpretation, and application of marketing theory in practice and analytical reasoning using accepted academic practice and literature.

Guidance notes Assessment B report is worth 45% of your total grade for this module. An essential feature of the report is to illustrate how marketing theoretical constructs or models can be critically analyzed and applied to organizations in practice.

You are advised to read widely. In fact, unless you have read and referenced at least 10 discrete references, it is unlikely that you have done sufficient reading (you need to go beyond this to achieve higher marks). This component is an academic assignment and should be written in an appropriate style (e.g. using 3rd person)