Learning Outcomes

Critically evaluate the theories and frameworks of Integrated Marketing Communications.
Explain the relationships between messages, tools, and media and how they can be approached from an Integrated Marketing Communications perspective.
Accurately, clearly, and appropriately communicate, argue and counter-argue information, attitude, and ideas.

Task

Building “brand trust” using intangible benefits of communication
Consumer behavior shifts during the pandemic and changes that have been retained
Engaging with audiences on their terms, preferences, and communication needs to facilitate the consumer journey.
Aligning all brand functions, and parties’ interests to enable IMC within media planning.

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