MKT600/MKTG6002_Assessment l_Situation Analysis Page 2 of
LAUREATE INTERNATIONAL UNIVERSITIES’
Tasks

1. Discuss the value nr000sitions, core brand values and buyer behaviour of your chosen organisation; 2. Analyse the micro-environment (the cornpany, suppliers, interrnediaries, relevant publics, customers and competitors); 3. Analyse the macro environment, that is, demographic, economic, natural, political, technological and cultural (DENPTC) forces to demonstrate their impacts on your chosen organisation’s strategies/capabilities to serve the target market (s; 4. List the strengths, weaknesses, opportunities and threats (SWOT) as well as suggest appropriate strategies by incorporating the TOWS matrix to draw from strengths to capture opportunities, to overcome weaknesses and to defend from threats. Note: Take time to gather relevant data about your chosen organisation as well as the broader external environment in which the organisation operates. Find ‘ty academic references from high quality marketing journals and text books t 3/6 a your arguments, suggestions and explanations. Use relevant headings/sub-rw<iunigs to ensure a cohesiveness and logical flow of the report.

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