Assignment Question

Has used at least four of the seven marketing mix elements in its UK operations, to reinforce its positioning within the last three years.
Reflects strategic decisions and relevant taught theories in its marketing efforts.
Does/ can evaluate the effectiveness of its marketing efforts.
The content of your portfolio must display academic skill and integrity, appropriate to level five studies.

Assessment Criteria

Knowledge of relevant literature that would permit an understanding of effective marketing mix solutions. This will take the form of strategies and tactical plans that are supported by a sound information base.
Depth of research and analysis skills that consistently draw on taught theory, models, and strategy.
The ability to identify creative marketing skills and knowledge in a practical and applied situation. The work should demonstrate intellectual originality and imagination.
Academic skills appropriate to level five studies. This will include grammar, layout, and referencing.

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