n this discussion, you will explore the aviation marketplace by describing major trends and forces that are changing the marketing landscape.
Raliegh-Durham International Airport (RDU) Describe the airport’s customer segments and perform secondary research related to PESTE (Political, Economic, Social, Technical, and Environmental) factors that impact the airport.
In your analysis, be sure to consider the role of aviation interest groups. Based on your research, identify the role of a fixed-based operator (FBO) and the factors impacting the general aviation (or private transport) in that community. Besides the course text, you might want to gather information from current business periodicals and news sources.
Resources
https://www-taylorfrancis-com.ezproxy.libproxy.db.erau.edu/books/mono/10.4324/9780429057731/fundamentals-airline-marketing-blaise-waguespack-scott-ambrose
Chapter 2: Global Influences
Chapter 3: Technology
https://ebookcentral.proquest.com/lib/erau/detail.action?docID=5425389
Chapter 2
https://gama.aero/wp-content/uploads/GAMA_2019Databook_Final-2020-03-20.pdf

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