Sustainable Competitive Advantage
sustainabilityArticleDoes the Effect of Customer Experience on CustomerSatisfaction Create a Sustainable CompetitiveAdvantage? A Comparative Study ofDifferent Shopping SituationsXue-Liang Pei 1,2, Jia-Ning Guo 1, Tung-Ju Wu 3,*, Wen-Xin Zhou 1 and Shang-Pao Yeh 4,*1 College of Business Administration, Huaqiao University, Quanzhou 362021, China;peixueliang@hqu.edu.cn (X.-L.P.); 1716112005@stu.hqu.edu.cn (J.-N.G.);zhouwenxin@stu.hqu.edu.cn (W.-X.Z.)2 East Business Management Research Centre, Huaqiao University, Quanzhou 362021, […]
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