Internal Assessment
(a) Definition of Business. (one paragraph)First, provide a definition of the business of the company in the first paragraph succinctly. Be sure to name the business of the company, major business segments, and geography.(b) VRIO Analysis. (three paragraphs)Second, use Barney’s VRIO framework to uncover a firm’s key weaknesses, strengths, distinctive competencies, and sustainable distinctive competencies. […]
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