Purpose: This assignment is designed to assess your level of knowledge of the key topics covered in this unit Unit Learning Outcomes Assessed: – Student will be able to integrate theoretical and practical knowledge of Marketing Management – Research the tools for gathering marketing information and utilise the tools to assess markets – Evaluate consumer behavior and its effect on business performance – Conduct and apply marketing research to enhance decision making including segmentation and targeting and positioning – Develop creative marketing strategies for new product development including product, price, people and promotion – Generate creative strategies for customer acquisition and retention Description: Each week students were provided with three tutorial questions of varying degrees of difficulty. These tutorial questions are available in the Tutorial Folder for each week on Blackboard. The Interactive Tutorials are designed to assist students with the process, skills and knowledge to answer the provided tutorial questions. Your task is to answe
Assessment Task – Tutorial Questions Assignment Unit Code: HI5004 Unit Name: Marketing Management Assignment: Tutorial Questions Due: 11:30pm 13th October 2020 Weighting: Total Mark 50 = 50% Purpose: This assignment is designed to assess your level of knowledge of the key topics covered in this unit Unit Learning Outcomes Assessed: – Student will be able […]