Learning Outcomes By the end of this unit a student will be able to: Explain the role of marketing and how it interrelates with other functional units of an organization. Compare ways in which organizations use elements of the marketing mix (7Ps) to achieve overall business objectives.

Learning Outcomes By the end of this unit a student will be able to: Explain the role of marketing and how it interrelates with other functional units of an organization. Compare ways in which organizations use elements of the marketing mix (7Ps) to achieve overall business objectives. Develop and evaluate a basic marketing plan.   […]

Learning Outcomes By the end of this unit a student will be able to: Explain the role of marketing and how it interrelates with other functional units of an organization. Compare ways in which organizations use elements of the marketing mix (7Ps) to achieve overall business objectives. Read More »

Case Study A- APPLE Apple Inc. is a technology company that was established on April 1, 1976, as Computer Company; and on January 3, 1977, Apple Computer Co. is officially incorporated, with Steve Jobs and Steve Wozniak listed as co-founders. By the early 1980s, Apple was no longer a start-up; rather the business been aggressively developing itself in different ways. The key challenge was “How to maintain quality as the company expanded?” The adopted approach was reflected in its slogan “Think diffe

Case Study A- APPLE Apple Inc. is a technology company that was established on April 1, 1976, as Computer Company; and on January 3, 1977, Apple Computer Co. is officially incorporated, with Steve Jobs and Steve Wozniak listed as co-founders. By the early 1980s, Apple was no longer a start-up; rather the business been aggressively

Case Study A- APPLE Apple Inc. is a technology company that was established on April 1, 1976, as Computer Company; and on January 3, 1977, Apple Computer Co. is officially incorporated, with Steve Jobs and Steve Wozniak listed as co-founders. By the early 1980s, Apple was no longer a start-up; rather the business been aggressively developing itself in different ways. The key challenge was “How to maintain quality as the company expanded?” The adopted approach was reflected in its slogan “Think diffe Read More »

Assignment Details: Sal is a zero-hours contract worker for Ultra taxis. At the start of a shift, he slips on the icy steps outside the taxi office and pulls a muscle in his back. He needs to work so carries on with his shift. He picks up Hugo and Cassandra from a work Christmas

Assignment Details: Sal is a zero-hours contract worker for Ultra taxis. At the start of a shift, he slips on the icy steps outside the taxi office and pulls a muscle in his back. He needs to work so carries on with his shift. He picks up Hugo and Cassandra from a work Christmas party.

Assignment Details: Sal is a zero-hours contract worker for Ultra taxis. At the start of a shift, he slips on the icy steps outside the taxi office and pulls a muscle in his back. He needs to work so carries on with his shift. He picks up Hugo and Cassandra from a work Christmas Read More »

Scenario You need to carry out a piece of primary research on the subject of equality and diversity in the workplace. Equality in this context means ensuring that everybody has the same access to the same opportunities without any discrimination.  For example, people are not rejected for a job, denied a promotion, given less important work, awarded lower performance appraisal marks or treated in any other way that is unfair because of their race, age, gender, sexual orientation, d

Scenario You need to carry out a piece of primary research on the subject of equality and diversity in the workplace. Equality in this context means ensuring that everybody has the same access to the same opportunities without any discrimination.  For example, people are not rejected for a job, denied a promotion, given less important

Scenario You need to carry out a piece of primary research on the subject of equality and diversity in the workplace. Equality in this context means ensuring that everybody has the same access to the same opportunities without any discrimination.  For example, people are not rejected for a job, denied a promotion, given less important work, awarded lower performance appraisal marks or treated in any other way that is unfair because of their race, age, gender, sexual orientation, d Read More »

Scenario Consider that you have recently been appointed as a business researcher. You are required to fulfil the following activities in a research report format which also includes a personal reflective statement. The assignment requires that you undertake a research project related to Equality and diversity in the workplace in your chosen organisation. (an organisation of your choice – or your own place of wor

Scenario Consider that you have recently been appointed as a business researcher. You are required to fulfil the following activities in a research report format which also includes a personal reflective statement. The assignment requires that you undertake a research project related to Equality and diversity in the workplace in your chosen organisation. (an organisation

Scenario Consider that you have recently been appointed as a business researcher. You are required to fulfil the following activities in a research report format which also includes a personal reflective statement. The assignment requires that you undertake a research project related to Equality and diversity in the workplace in your chosen organisation. (an organisation of your choice – or your own place of wor Read More »

Hinge is a local company that has developed a dating application for mobile phones. Both men and women subscribe to the mobile application where they are matched. Besides people liking each other, the ‘value’ of likes has declined over time as many users like each other in the app but do not message each other, let alone meet face-to-face. The company is considering introducing an additional feature on the app, where a signaling mechanism is used. Complete the two tasks below based on the working paper ‘Soohyung Lee & Muriel Niederle (2015) Propose with a rose? Signaling in internet dating markets(No. 17340). National Bureau of Economic Res

Hinge is a local company that has developed a dating application for mobile phones. Both men and women subscribe to the mobile application where they are matched. Besides people liking each other, the ‘value’ of likes has declined over time as many users like each other in the app but do not message each other,

Hinge is a local company that has developed a dating application for mobile phones. Both men and women subscribe to the mobile application where they are matched. Besides people liking each other, the ‘value’ of likes has declined over time as many users like each other in the app but do not message each other, let alone meet face-to-face. The company is considering introducing an additional feature on the app, where a signaling mechanism is used. Complete the two tasks below based on the working paper ‘Soohyung Lee & Muriel Niederle (2015) Propose with a rose? Signaling in internet dating markets(No. 17340). National Bureau of Economic Res Read More »

Assignment Brief: Find the truth value of ((¬ P /\ Q) ⇒ (R ⇔ ¬ Q)) \/ S if P is true, Q is true, R is false, and S is true. What is the truth value for the expression if the brackets are omitted? Rewrite the statement removing any unnecessary brackets and explain which (if any) brackets can be omitted or have to be kept. Consider the proposition:

Assignment Brief: Find the truth value of ((¬ P /\ Q) ⇒ (R ⇔ ¬ Q)) \/ S if P is true, Q is true, R is false, and S is true. What is the truth value for the expression if the brackets are omitted? Rewrite the statement removing any unnecessary brackets and explain which

Assignment Brief: Find the truth value of ((¬ P /\ Q) ⇒ (R ⇔ ¬ Q)) \/ S if P is true, Q is true, R is false, and S is true. What is the truth value for the expression if the brackets are omitted? Rewrite the statement removing any unnecessary brackets and explain which (if any) brackets can be omitted or have to be kept. Consider the proposition: Read More »

Module Learning Outcomes Assessed: B1: COMPUTATION THINKING: Develop and understand algorithms to solve problems; measure and optimize algorithm complexity; appreciate the limits of what may be done algorithmically in a reasonable time or at all. B2: PROGRAMMING: Create working solutions to a variety of computational and real-world problems using multiple programming languages chosen as appropriate for the task. B4: DATA SCIENCE:

Module Learning Outcomes Assessed: B1: COMPUTATION THINKING: Develop and understand algorithms to solve problems; measure and optimize algorithm complexity; appreciate the limits of what may be done algorithmically in a reasonable time or at all. B2: PROGRAMMING: Create working solutions to a variety of computational and real-world problems using multiple programming languages chosen as appropriate

Module Learning Outcomes Assessed: B1: COMPUTATION THINKING: Develop and understand algorithms to solve problems; measure and optimize algorithm complexity; appreciate the limits of what may be done algorithmically in a reasonable time or at all. B2: PROGRAMMING: Create working solutions to a variety of computational and real-world problems using multiple programming languages chosen as appropriate for the task. B4: DATA SCIENCE: Read More »

Task 1 You are required to submit four (4) primary researched quantitative papers for this task. You are to review the selected papers by discussing aspects such as aim, methods, sampling, results, and findings of each paper. You need to ensure you critically discuss these aspects of each of the four selected papers. Use references to support your discussions. Be aware of being descriptive in your write up. You can resubmit already submitted papers from your first submission with bett

ssessment Tasks: Task 1 You are required to submit four (4) primary researched quantitative papers for this task. You are to review the selected papers by discussing aspects such as aim, methods, sampling, results, and findings of each paper. You need to ensure you critically discuss these aspects of each of the four selected papers.

Task 1 You are required to submit four (4) primary researched quantitative papers for this task. You are to review the selected papers by discussing aspects such as aim, methods, sampling, results, and findings of each paper. You need to ensure you critically discuss these aspects of each of the four selected papers. Use references to support your discussions. Be aware of being descriptive in your write up. You can resubmit already submitted papers from your first submission with bett Read More »

Essay Questions: Question No.1 To critically evaluate and synthesis theories of cultural difference with reference to their impact on international management. Note: Comprehensively and excellent critical literature review and synthesis of cultural differences theories in the given nations, with significant evidence, presented demonstrating only minor gaps in understanding of cross-cultural models and evaluation of the ease of use for managers; excellent skills in using visual tools to present interesting insights of

Essay Questions: Question No.1 To critically evaluate and synthesis theories of cultural difference with reference to their impact on international management. Note: Comprehensively and excellent critical literature review and synthesis of cultural differences theories in the given nations, with significant evidence, presented demonstrating only minor gaps in understanding of cross-cultural models and evaluation of the

Essay Questions: Question No.1 To critically evaluate and synthesis theories of cultural difference with reference to their impact on international management. Note: Comprehensively and excellent critical literature review and synthesis of cultural differences theories in the given nations, with significant evidence, presented demonstrating only minor gaps in understanding of cross-cultural models and evaluation of the ease of use for managers; excellent skills in using visual tools to present interesting insights of Read More »

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