Learning Outcomes By the end of this unit a student will be able to: Explain the role of marketing and how it interrelates with other functional units of an organization. Compare ways in which organizations use elements of the marketing mix (7Ps) to achieve overall business objectives.
Learning Outcomes By the end of this unit a student will be able to: Explain the role of marketing and how it interrelates with other functional units of an organization. Compare ways in which organizations use elements of the marketing mix (7Ps) to achieve overall business objectives. Develop and evaluate a basic marketing plan. […]