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The key to success with YouTube is properly optimizing each video to gain the most views. If videos are not optimized properly, users will never be able to find them through the YouTube search engine. The first 24 hours a video is published is the most important for YouTube search rankings, so videos must be fully optimized before being published.
You reading this week details eight ways to optimize videos on YouTube:
Keywords
Titles
Descriiptions
Transcriipts and Closed Captions
Tags
Thumbnail
YouTube Cards
YouTube End Screens
For this assignment, you need to select a company or brand that leverages YouTube. Select and watch at least three YouTube videos from the company’s account. Add the links in a list 1, 2, 3.
Part I: perform an analysis of the company’s three videos by answering the three questions:
○ Did the company optimize their videos with proper keywords, titles, descriiptions, transcriipts, closed captions tags and thumbnails?
○ Did the company leverage YouTube Cards and End Screens?
○ What are some ways the company could further optimize their videos?
PArt II: Review the content strategy examples for YouTube presented in the reading. In the same video, perform an analysis of the company’s content strategy and make recommendations by answering these two questions:
○ Did the company leverage any of these examples for the three videos you analyzed? Explain which strategies were leveraged.
○ Make recommendations to the company on the strategies they should leverage in the future to improve their videos and achieve desired results with YouTube.
Upload your completed video to YouTube by following the directions below. Once you’ve uploaded your video, share the link with your peers by posting it to the discussion board in this module.