1. Open with a brief statement of your

persuasive main idea (“I am here to tell

you why you should….”)

2. Connect to the audience and establish

your credibility by leading with a hook OR

by telling a personal story about why this

topic is important to you

3. More fully explain your main idea clearly

and with conviction, that is, why should

other people care?

4. Support your idea with hard evidence

from quality sources (you must do some

research – provide 3 pieces of evidence )

5. Give your audience calls to action (it’s

about them, not you. Three calls to action

are most effective)

 

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