Plan Market Research BSBMKG506

Student Name	Student ID
Assessment task outcomes	TASK 1	☐ C	☐ NYC	☐ NA	Type of Submission	☐ First submission ☐ First re-submission ☐ Second re submission
TASK 2	☐ C	☐ NYC	☐ NA
TASK 3	☐ C	☐ NYC	☐ NA
Final Unit Outcome	☐ Competent	Competent ☐ Not Yet	Submission Date
Assessor Name	Assessor Signature

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Purpose: This sheet provides an overview of a student’s competency for each unit based on all assessment tasks submitted. Instructions: Assessor: Record the outcome of each assessment task and determine the student’s competency for the unit based on all assessment tasks. Record the unit outcome below, sign and date. Admin Team: Record the unit outcome in RTO Manager and save the assessment bundle in the student’s file. A scanned copy of this document is to be retained once the assessment is destroyed.
Student Name	Student ID
Unit Code	BSBMKG506
Unit Title	Plan Market Research
Assessment Submission Date	Type of submission	□ First Submission □ First Re-submission □ Second Re-submission
Assessment Task Results (Please tick)
Assessment 1	□ C (Competent) □ NYC (Not Yet Competent) □NA (Not Assessed)
Assessment 2	□ C (Competent) □ NYC (Not Yet Competent) □NA (Not Assessed)
Assessment 3	□ C (Competent) □ NYC (Not Yet Competent) □NA (Not Assessed)
Final Assessment Result for this unit	☐ Competent ☐ Not Yet Competent
Assessor Declaration	In completing this assessment, I confirm that the participant has demonstrated all unit outcomes through consistent and repeated application of skills with competent performance in multiple instances over a period of time. Evidence collected has been confirmed as:Valid  Sufficient  Current  Authentic
Assessor Name	Assessor Signature
Feedback
Data Entry
Admin Officer Initials	Date Entered In RTO Manager	☐ YES ☐ No

Section One: Declaration
 I declare that this assessment is my own work, except where acknowledged, and has not
been submitted for academic credit elsewhere, and acknowledge that the assessor of this item may,
for the purpose of assessing this item:
 reproduce this assessment item and provide a copy to another member of the Institute; and/or,
 communicate a copy of this assessment item to a plagiarism checking service (which may
then retain a copy of the assessment item on its database for the purpose of future plagiarism
checking).
 I understand it is my responsibility as a student to keep a copy of the assessment prior to
submission, Albright Institute takes no responsibility for lost in transit. If required I may be asked to
reproduce another copy of the assessment/s.
 I understand that it is my responsibility to read all the policies relevant to my course and
college and if I am found to be in breach of policy, disciplinary action may be taken against
me.

Section Two: Agreement Read through the assessments in this booklet before you fill out and sign the agreement below. Make sure you sign this before you start any of your assessments.
 Have you read and understood what is required of you in terms of assessment?	 Yes	 No
 Do you understand the requirements of this assessment?	 Yes	 No
 Do you agree to the way in which you are being assessed?	 Yes	 No
 Do you have any special needs or considerations to be made for this assessment? If yes, what are they? ___________________________________________________________________________	 Yes	 No
 Do you understand your rights to appeal the decisions made in an assessment?	 Yes	 No

This Student Assessment Booklet includes all your tasks for assessment of BSBMKG506 – Plan
Market Research
About your assessments
This unit requires that you complete 3 assessment tasks. You must complete all tasks with a
competent result to achieve competency for this unit. Please read the information below
about each task included in this assessment.

Assessment Task 1	Written Questions In this task, you need to answer questions related to market research.
Assessment Task 2	Project In this task, you will be provided with a real time case study and you need to provide the solution for that case study. You are required to create a business report and a market research plan for the given scenario. You will display your ability to identify and define market research requirements in an organisation. Also how to develop a documented market research plan describing scope, objectives, time and budget for market research to be undertaken by an organisation.
Assessment Task 3	Role-play In this task, you are to participate in a role-play observed by your assessor showcasing your ability in identifying and applying marketing research requirements in an organisation. You will need to demonstrate that you can discuss all the points required in the role play.

What is competency?
To complete assessment tasks satisfactorily you will need to demonstrate competence – but
what does this mean?
In the Australian vocational education and training system, the concept of competence, is
defined as: “The ability to perform tasks and duties to the standard expected in the workplace”.
Competence involves the application of specific skills, knowledge and attitudes to the work
performance in an industry, an industry sector or an enterprise. Competence is rarely achieved
in a one-off demonstration. It needs to be developed holistically – that is, bringing a range of
skills and knowledge together – and over time in a real or simulated workplace. To achieve
competence, you need to demonstrate that you can perform a given task to the standard
defined in an endorsed unit of competency.
How to submit your assessments?
When you have completed each assessment, you will need to submit it to your assessor.
Instructions about submission can be found at the beginning of each assessment task. Make
sure you photocopy your written activities before you submit them – your assessor will put the
documents you submit into your student file. These will not be returned to you.
Assessment Task Cover Sheet
At the beginning of each task in this booklet, you will find an Assessment Task Cover Sheet.
Please fill it in for each task, making sure you sign the student declaration.
Your assessor will give you feedback about how well you went in each task and will write this
on the back of the Task Cover Sheet.
Assessment outcomes
Once the assessment has been completed the student will be given the result within 14 days.
Once the student has satisfactorily completed the required assessments for a unit of
competency he/she will receive an outcome of C (Competent) or otherwise NYC (Not Yet
Competent) in which case the student is entitled to apply for a resubmission of the assessment.
Reasonable adjustments
Wherever possible, trainers/assessors will make reasonable adjustments to training and
assessment processes to ensure all people are treated equally in the training and assessment
process.
Students who have special needs may be allowed reasonable adjustment at the time of
assessment in line with the Albright Institute’s Policy and Procedures.
To meet the needs of all learners’ adjustments can be made to the way assessments are
conducted but not to the requirements of the assessment. The purpose of these adjustments is
to enhance fairness and flexibility so that the specific needs of students can be met.
Examples of reasonable adjustments
 providing additional time for student to practice the assessment tasks

   	presenting questions orally for students with literacy issues asking questions in a relevant practical context adapting machinery and equipment to make it more easily used presenting work instructions in diagrammatic or pictorial form instead of words and sentences simplifying the design of tasks


It is the responsibility of each assessor to assess students’ needs and make whatever reasonable
adjustments are practicable to maximise a students’ opportunity to demonstrate their
competence.
Assessment re-submission
If a student is deemed NYC (not yet competent) the Trainer/Assessor (TRN) will explain why and
inform the student of what needs to be completed to demonstrate competence.
Re-assessment for assessments only occurs if the student has previously submitted the
assessment or has missed the relevant session(s) and has been afforded special consideration
which is approved by the Administration department.
If the result for the first submission of an assessment is NYC, students will be given two resubmission opportunities to achieve a competent result (this re-assessment is conducted free
of charge). A suitable time will be arranged for the reassessment to occur within 14 days of the
completion of the unit in question. Should a student either not make an attempt within this time
frame (in spite of all efforts by Albright Institute, its Trainer/Assessor and administration staff to
have the student attend a reassessment session) or the student does not achieve a satisfactory
result after two re-assessments they may be charged for another attempt.
Should the student still not achieve competence after these assessment attempts, it will be
necessary for them to re-enrol in (repeat) the unit of competence at a cost.
Assessment appeals
You can make an appeal about an assessment decision by filling an appeal form. Ask for an
appeal for from a student support officer. Refer to Albright Institute’s Assessment Policy for more
information about our appeals process.
Plagiarism Policy
All student work must be written in their own words, except where acknowledged through
quotations and referencing. Plagiarism is a serious offence; Albright Institute may impose severe
penalties on students who plagiarise.
For more information on Plagiarism and Cheating refer to Albright Institute’s policies.
Students: Please fill out this cover sheet clearly and accurately. Make sure you have kept a
copy of your work.

Student Name	Student ID
Unit Code and Name	BSBMKG506 – Plan Market Research	Date of submission
I declare that  these tasks are my own work.  None of this work has been completed by any other person.  I have not cheated or plagiarised the work or colluded with any other student/s.  I have correctly referenced all resources and reference texts throughout these assessment tasks.  I understand that if I am found to be in breach of policy, disciplinary action may be taken against me.
Student Signature

Assessment Task	Task Result	Date	Type Of Submission
Written Questions	□ C (Competent) □ NYC (Not Yet Competent) □NA (Not Assessed)	☐ First submission ☐ First re-submission ☐ Second re submission
Assessor feedback

Assessor Name	Date
Assessor Signature

P1	Communicate role of market research in enterprise operations to relevant personnel
P2	Identify contribution of market research to enterprise activity
P3	Analyse enterprise planning and performance documentation to determine research needs
P4	Consult relevant personnel to determine research needs
P5	Develop statement of market research needs
P6	Draft research objectives
P7	Undertake preliminary project scoping
P8	Identify types of data required to inform objectives
P9	Determine combinations of types of data to best inform objectives
P10	Identify and evaluate suitable data gathering methods
P11	Identify data sources
P12	Quantify required data
P13	Identify and evaluate suitable data processing methods
P14	Make decisions on data types, combinations, gathering methods, sources, quantities and processing methods
P15	Estimate resources and timelines required for market research projects
P16	Determine feasibility of market research projects
P17	Prepare market research plan for approval
P18	Obtain approval to implement plan from appropriate personnel as required

 Task summary
You are required to answer all the 22 written questions in this task.
 Resources and equipment required to complete this task
o You can refer to your study notes and conduct research to answer your questions.
You must include proper referencing where ideas of other individuals are used.
o Access to textbooks and other learning materials.
o Access to a computer, MS Word (or similar), printer, Internet and email software (if
required).
 When and where should the task be completed?
o This task may be done in your own time as homework or you may be given time to do
this task in class (where applicable).
o Your assessor will provide you with the due date for this assessment.
 What needs to be submitted?
Your written answers to each question in this task.
 Instructions
o This is an open book test – you can use your learning materials as reference.
o You must answer all questions in this task correctly.
o You must answer the questions by typing your answers in Microsoft Word or a similar
program
o Please include the following details in the header section of each page of your
assessment document:

    

Student Name and ID Course Code and title Unit Code and title Trainer and assessor name Page numbers

o Your assessor will advise as to whether you must email them your completed
assessment, submit the file on a USB drive or hand in a hard copy
Question 1:
Whom you should discuss with the role of market research in enterprise operations?
Question 2 A:
When planning market research, you will need to ensure that you can communicate the role
of the research to various groups of people both internal and external to the organization?
Who may you need to communicate with internally and why?
Question 2 B:
Who may you need to communicate with externally and why?
Question 3:
The general purpose of market research is to provide an enterprise with the information and
data needed to solve a problem. What are the other areas which gets benefited from the
information collected through market research?
Question 4:
What are the five steps involved in identifying and defining a market research problem?
Question 5:
What documents or other information would you need to see to define the management
problem that will enable you to draft a research proposal for a client?
Question 6:
What are the three main types of market research methodologies?
Question 7:
When developing a statement of market research needs, the hypothesis you develop for
your research should be in the form of a statement that is to be proven or disproved. While
there are no definitive rules for constructing this statement, you should consider what the
overall aim of your research is and consider this in developing your statement.
Provide an example of a Statement of Market Research Needs and some suggestions on the
type of information that could be included in your statement for various research situations.
Question 8:
Draft research objectives are first created during the identification of the research needs of a
market research project.
Why you need to further define your research objectives before proceeding with your
research project? (Mention 2 Requirements)
Question 9:
When reviewing your objectives against the initial brief provided to you, you should consider
the process undertaken to determine the objectives. What 3 things you should focus on while
reviewing those objectives?
Question 10:
How will you make sure that the research objectives prepared by you are relevant for your
market research?
Question 11:
Provide a list of items that can be included in project scoping.
Question 12:
For a marketing project, “the project scope” may also be referred to as “the draft research
proposal” and is used mainly to establish what 3 things?
Question 13:
Provide a list of 6 different types of data that can be obtained from different sources.
Question 14:
Why should you always examine all available secondary data before proceeding to primary
data?
Question 15:
Mention the sources of Quantitative data
Question 16:
Give 4 examples of qualitative research methods.
Question 17:
When identifying the quantity of data required, the first question you need to answer before
collecting data is, ‘Do I have to contact everybody in the population of interest, or do I
contact a small section?’ In most research situations, you would collect the data from a
sample of the population of interest.
What is meant by sampling?
Question 18:
What are the 4 main steps involved in designing samples?
Question 19:
What are the 4 factors that needs to be considered when deciding how to process the
gathered data?
Question 20:
What are the requirements to design and execute market research operations?
Question 21:
How you can check the progress of market research projects?
Question 22:
Mention different areas that needs to be assessed before starting any market research
project.

What do I need to hand in for this task?	Have I completed this?
Your answers to each question in this task.	

Students: Please fill out this cover sheet clearly and accurately. Make sure you have kept a
copy of your work.

Student Name	Student ID
Unit Code and Name	BSBMKG506 – Plan Market Research	Date of submission
I declare that  these tasks are my own work.  None of this work has been completed by any other person.  I have not cheated or plagiarised the work or colluded with any other student/s.  I have correctly referenced all resources and reference texts throughout these assessment tasks.  I understand that if I am found to be in breach of policy, disciplinary action may be taken against me.
Student Signature

Assessment Task	Task Result	Date	Type Of Submission
Project	□ C (Competent) □ NYC (Not Yet Competent) □NA (Not Assessed)	☐ First submission ☐ First re-submission ☐ Second re submission
Assessor feedback

Assessor Name	Date
Assessor Signature

P1	Outline key provisions of relevant legislation, codes of practice and national standards that affect aspects of business operations
Explain market research principles and practices including:
P2	o data processing methods and data analysis techniques
P3	o project design within given budgets and other resource constraints
P4	o design of samples
P5	o development and use of hypotheses
P6	o role of research in enterprise development
P7	o roles and uses of qualitative and quantitative research
P8	o use of survey instruments
Explain project planning principles and practices including for:
P9	o consultation and stakeholder involvement
P10	o development of timelines, budgets and other implementation plans
P11	o gaining approvals
P12	o needs analyses
P13	o scoping practices
P14	List statistical methods and techniques.

 Task summary
For this task, you will be provided with a real time case study and you need to provide
the solution for that case study. You are required to create a business report which also
includes a market research plan for the given scenario. You will display your ability to
identify and define market research requirements in an organisation. Also how to
develop a documented market research plan describing scope, objectives, time and
budget for market research to be undertaken by an organisation.
 Resources and equipment required to complete this task
o You can refer to your study notes and you can take help from internet by reading
different topics create a new research plan for the given organization.
o Access to textbooks and other learning materials.
o Access to a computer, Microsoft Office (Word), printer, Internet (for research) and
email software (if required).
 When and where should the task be completed?
o This task may be done in your own time as homework or you may can do this task
during class time with the help of your trainer.
o Your assessor will provide you with the due date for this assessment.
 What needs to be submitted?
You need to submit your Business report including the market research plan, and any
other relevant details.
 Instructions
o Answer the questions by typing your answers in Microsoft Word or a similar program
o Please use the “Template for a Report” (given by your trainer) to complete this
assessment.
o Your assessor will advise as to whether you must email them your completed
assessment, submit the file on a USB drive or hand in a hard copy.
o Read the case study / scenario and complete the activities:
Procedure
1. Read the case study at Appendix 1, and Project Scenario (both below)
2. Prepare a detailed Business Report to Red Chilli Restaurant and supplies that includes your
documented full Market Research Plan describing the project scope, market research
objectives, and a detailed plan on how the research will be conducted, time requirements
and budget for the market research to be undertaken.
The report must include the following sections:
Report Title Page
Provide the name of the project, the researcher and research organisation; also include the
client’s details.
Introduction
The introduction should include:

	A definition of market research; and explain how market research can contribute the operations of the organisation A statement of the case study organisation’s problem; and some background about the organisation and the issue.


The Market Research Plan
Project Scope from the Draft Research Proposal
The project scope should include full details of the following:
1. The 5-step process; how you identified and defined the market research problem?

2.	The purpose of the research?
	a statement giving justification for the research

3.	Proposed timeframe for completion?
 	document the time required and available. Also include here the process undertaken to review and determine the objectives against the initial brief before getting the clients approval? Whom you consulted with?


4.	The reviewed Statement of Market Research Needs
	The research objectives should be clearly labelled and identified in this section.

5. Market Research Plan details:
5.1 Research locations

 	Where will your research and researchers be based? describe possible research locations

5.2 Research methodologies

 	Is your planned research, exploratory, descriptive or causal? What data collection methods will you use?

5.3 Sources of research data

    

Are you planning to collect primary research? What is the profile of your primary data sources? What are your sources of secondary research? What sample size and method do you think will be required? explain the sample size and nature of your sample

5.4 Required resources

 	identify the human, financial and physical resources required and available identify any external market research assistance that will be required

5.4 Timelines, budget, milestones and deliverables
Provide full and complete details of:

  

the key milestones or goals of the project include an overall project duration, the cost estimate and the expected date that the results will be available.

6.	Obtain approval:
	How will you gain approval for the plan?

Project Scenario You are the Market Research Manager at Perfect Market Research a company that helps small businesses to find solution to their market research problems. Nick and Elise, the owners of Red Chilli Restaurant and supplies, have approached you to help them find solutions for them. They have never approached a market research company previously and have asked you how market research can help them. They brief you on the problem and you suggest market research as a first step on the road to establishing a solution for their problem.  You explain that the first step in the market research process is to read/take the client’s brief > then at step 2 the market research company will draft a research proposal – once this has been approved by the client we move on to > stage 3 where you will prepare the Market Research Plan –this stage is often contended by 2 or more research companies, only the company that prepares the best market research plan will proceed to stage 4 once it has been approved by the client > stage 4 is to do the actual Market research. Note: Based on the client’s brief in Appendix 1– you have already prepared a draft research proposal also known as the preliminary project scope for Red Chilli Restaurant and supplies that established the following:  An outline of the overall objectives of the market research  An initial plan on how the research will be conducted  An outline of time requirements. Nick and Elise have accepted your draft research proposal and have given you the go ahead to advance to stage 3 which is to prepare a full Market Research Plan for them. As you will be competing with 2 other Research companies for the opportunity to conduct the actual market research at stage 4, your Market Research Plan must stand out from your competitors. Note: For this unit of competence you are not required to perform stage 4 i.e. the actual market research.

Appendix 1 – Case Study Nick and his wife, Elise have been in the Restaurant and grocery supply business for the last 13 years. They have Asian restaurant and they also supply groceries to other restaurants in the city. Nick supervises the Restaurant part of the business, while Elise does the administration and bookkeeping and oversees the grocery supply business. Their employees comprise two full-time chefs, a part-time delivery boy and two part-time wait staff members. The trading hours are as follows:  Mon – Wed 12 pm – 10 pm  Thurs – Fri 12 pm – 11 pm  Sat – Sun 12 pm – 10 pm The business is located in a main road, opposite a small suburban shopping centre that includes a supermarket, department store, café and 12 specialty shops. About 2 kilometres down the road is a large Bunning’s store. The business has prospered over the years through a steady stream of customers who are happy with the quality and cost of the food. Nick has a good rapport with most of them and takes a keen interest in making sure they are happy with service and quality of food. Their restaurant offers Asian food during lunch and dinner and they are famous for their Indian food and Thai food. Five years ago, Nick and Elise opened a small café inside the shopping centre. They now have two full-time staff and an additional part-time staff member who works over lunch-time and on weekends; although during the school holidays Nick’s daughter also assists in the café. A new café opened for business 18 months ago around the corner, in a small strip of shops attached to a business park. This new operation is open Monday – Friday from 7am– 3pm offering breakfast and lunch, specialising in gourmet food and beverages. About three years ago, Nick and Elise decided to extend the café operations to include a larger lunch menu, more tables and extended the trading hours of the café. The café offers takeaway food as well as sit-in dining and the menu includes a variety of beverages, made to-order sandwiches, salads, gourmet pies/sausages rolls, quiches and savoury slices, chips/wedges, cakes and slices, ice creams and sorbets, a kid’s menu and soups and casseroles in winter. The whole concept was a good one however their total business net profit has dropped steadily over the last two years, although gross revenue remains acceptable. They are at a loss to identify what has gone wrong and decide to seek help to redress the situation. Nick and Elise seek advice from you. They brief you on the problem and you suggest market research as a first step on the road to establishing a solution for their problem. You have been supplied with basic sales performance data for the last three years that shows the following:  Grocery sales has dropped by 5% in the last two years. These sales of these products currently contribute 51% to overall profits.  Restaurant sales have also dropped by 5%, although the last year saw an increase in sale during month of December and January because of Christmas and New Year parties. These products currently contribute 34% to overall profits. Café trade has been steadily increasing for the last three years and as result profits from this have been growing at a rate of 2–3% per annum, currently contributing 15% to the overall profit of the business.

Additional Information On acceptance of your draft research proposal DA Gardening supplies has indicated that they have a maximum budget of AUD$50,000.00 to spend on this project; and wish to receive your report within the 6-week time frame.

What do I need to hand in for this task?	Have I completed this?
Business report including your Market Research Plan	

Students: Please fill out this cover sheet clearly and accurately. Make sure you have kept a
copy of your work.

Student Name	Student ID
Unit Code and Name	BSBMKG506 – Plan Market Research	Date of submission
I declare that  these tasks are my own work.  None of this work has been completed by any other person.  I have not cheated or plagiarised the work or colluded with any other student/s.  I have correctly referenced all resources and reference texts throughout these assessment tasks.  I understand that if I am found to be in breach of policy, disciplinary action may be taken against me.
Student Signature

Assessment Task	Task Result	Date	Type Of Submission
Role-play	□ C (Competent) □ NYC (Not Yet Competent) □ NA (Not Assessed)	☐ First submission ☐ First re-submission ☐ Second re submission
Assessor feedback

Assessor Name	Date
Assessor Signature

P1	Outline key provisions of relevant legislation, codes of practice and national standards that affect aspects of business operations
Explain market research principles and practices including:
P2	o data processing methods and data analysis techniques
P3	o project design within given budgets and other resource constraints
P4	o design of samples
P5	o development and use of hypotheses
P6	o role of research in enterprise development
P7	o roles and uses of qualitative and quantitative research
P8	o use of survey instruments
Explain project planning principles and practices including for:
P9	o consultation and stakeholder involvement
P10	o development of timelines, budgets and other implementation plans
P11	o gaining approvals
P12	o needs analyses
P13	o scoping practices
P14	List statistical methods and techniques.

 Task summary
This activity requires you to participate in a role-play (to be observed by your assessor) of you
showcasing your ability discuss in detail your Business Report from Task 2.
You will need to demonstrate that you can;
o outline key provisions of relevant legislation, codes of practice and national standards
that affect aspects of business operations
o explain market research principles and practices including:
o data processing methods and data analysis techniques
o project design within given budgets and other resource constraints
o design of samples
o development and use of hypotheses
o role of research in enterprise development
o roles and uses of qualitative and quantitative research
o use of survey instruments
o explain project planning principles and practices including for:
o consultation and stakeholder involvement
o development of timelines, budgets and other implementation plans
o gaining approvals
o needs analyses
o scoping practices
o list statistical methods and techniques
 Resources and equipment required to complete this task
o Your Business Report from Task 2.
o Access to textbooks and other learning materials.
o Access to a computer, Microsoft Office (Word), printer, Internet (for research) and
email software (if required).
 When and where should the task be completed?
o This task is to be performed in class under the supervision and observation of your
trainer and assessor. may be done in your own time as homework or you may be
given time to do this task in class (where applicable).
o Your assessor will provide you with the due date for this assessment.
 What needs to be submitted?
o Role-play notes
 Instructions:
o You will participate in a role-play (see template at the end of this task).
o You must type your role-play notes in Microsoft Word or a similar program
o Please include the following details in the header section of each page of your
assessment document:

    

Student Name and ID Course Code and title Unit Code and title Trainer and assessor name Page numbers

o Your assessor will advise as to whether you must email them your completed
assessment, submit the file on a USB drive or hand in a hard copy.
Using the Project Scenario and Business Report from Task 2, participate in the following roleplay.
You are to submit your notes from the role-play.
Your Trainer and Assessor will observe you, through a role-play, identifying and applying
marketing research through a discussion at length on all the points in both the Business Report
you produced in Task 2 above. You are required to demonstrate that you have developed
the necessary skills throughout the unit and can apply them to your work or chosen business
example/scenario.
Use the Role-play Checklist below to conduct the role-play.
Ensure you take notes during the role-play and submit with your assessments.
You will need to showcase that you can:
– identify and define market research requirements in an organisation
– develop a documented market research plan describing scope, objectives, time and
budget for market research to be undertaken by an organisation
You also need to demonstrate your ability to:
– outline key provisions of relevant legislation, codes of practice and national standards
– that affect aspects of business operations
– explain market research principles and practices including:
– data processing methods and data analysis techniques
– project design within given budgets and other resource constraints
– design of samples
– development and use of hypotheses
– role of research in enterprise development
– roles and uses of qualitative and quantitative research
– use of survey instruments
– explain project planning principles and practices including for:
– consultation and stakeholder involvement
– development of timelines, budgets and other implementation plans
– gaining approvals
– needs analyses
– scoping practices
– list statistical methods and techniques
Ensure you use the report in a way that effectively demonstrates your ability to identify
and define market research requirements in an organisation, and how you can develop
a documented market research plan describing scope, objectives, time and budget for
market research to be undertaken by an organisation.

What do I need to hand in for this task?	Have I completed this?
Role-play notes	

Role Play Checklist
(To be completed by the trainer/assessor at the time of the role play/observation and
submitted by the student at the time of assessment submission.)
Student Name: ________________________ Student ID: ______________________
Date of Assessment: ___________________ Signed: _________________________

To be assessed as satisfactory (S) in this assessment task the participant needs to demonstrate competency in the following critical aspects of evidence	S	N/S	Comments and feedback to student
a) Provide an introduction to the meeting, clearly stating the purpose of the meeting: i.e. to discuss how to identify and apply marketing research across an organisation.		
b) Review and discuss at length the full report from Task 2, including all the 19 points as listed above.		
c) Seek input and feedback from the participants.		
d) Communicate effectively by using questioning and listening techniques to encourage other’s opinions and clarify understanding of them.		
e) Presented ideas clearly and concisely		
f) Asking questions to find out team’s views		
g) Responded to these questions		
h) Used active listening skills to confirm and clarify information		

Assessors Name: ________________________ Title: ______________________
Signed: _________________________________ Date: _____________________
…………….………….………………………………………….……..……. Tear Here……………………….………………………….……………………

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Students should retain the section below as their receipt for submitting this work. Students are required to keep a copy of all submitted work.
Student’s Name	Student’s ID:
Type of submission	□ First Submission □ First Re-submission □ Second Re-submission
Date of Submission	Unit Code & Name	BSBMKG506 – Plan Market Research
Assessment tasks submitted (Please tick)	□	Written Questions
□	Project
□	Role-play
Staff Name	Staff Signature