Your Task Your task is to prepare a portfolio analysis in MS Word on your chosen organization from assessment 1 based on their current marketing strategies. Use GOOGLE for this assignment Using the same organisation from Assessment-1, you are required to prepare a visual portfolio of their current business based on the theories you have studied from Week 1-8. You will be required to use charts/diagrams/models in order to complete this assessment. Due to the nature of the assessment, there are no wordcount allocated to this assessment. Assessment Instructions Your portfolio must include following. 1. Brief introduction about the organization and their current performance in the respective industry. Use IBISWorld in order to write this part. 2. SWOT Analysis (You need to make this, using available online template will not be acceptable) 3. How the organisation’s addressing ethical values against any two AMA values 4. Current positioning through BCG Matrix (You need to make this, using available online template will not be acceptable) 5. Organisation’s current customer value creation and co-creation model (You need to make this, using available online template will not be acceptable)

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