Potential Success Factors for a Fruit and Vegetable Store – The Offering Concept
A broader range of produce (unusual fruits/vegetables)
Higher quality produce (at higher prices)
Lower prices (which may imply lower quality)
Specialist in organic produce
Specialist in particular produce (that is, just fruit)
Convenient location (on a main road with easy parking)
Fast service (have a drive-through store on a main road)
Friendly and knowledgeable staff
Provide a food preparation service as well (that is, cut up your fruit/vegetables while you wait)
An exciting/attractive store look/design
Questions
What success factors (from the above list) would you use in your fruit/vegetable store?
Which 3 are most important?
How would you develop training for employees? What would be your service motto?
Do you think that your design would effectively meet a market need?
Do you think that your design will allow you to effectively compete against the big supermarket chains?

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