Attached is the assignment description and a soft copy of the case study. After reading the case study, the following has to be addressed :

-Describe the problem the company is facing.
-What are the corporate and personal objectives?
-Prepare PEST and SWOT analyses.
-Prepare a competitive analysis? Is there sufficient opportunity in the marketplace? Where is the greatest opportunity for Dennis Marten Pal?
-Prepare a brief financial analysis.
-What alternative courses of action should be considered and which do you recommend?
-Given your recommendation, what market segment should the company target?
-Design a marketing mix  to support your recommended direction.

The post Prepare a competitive analysis? Is there sufficient opportunity in the marketplace? Where is the greatest opportunity for Dennis Marten Pal? appeared first on Essay Lane.