Principles of business

Principles of business 10th February 2019 – essay 2000 words (HARVARD REFERENCING) Companies – select one of the companies below ( find their largest market) which country they sell the most and focus on that. Only study the last year. h&m Gap Asos Next Under armour Websites – – Bloomberg – Financial times – Currencies – XE.com – Eurostat – Trading economics (unemployment, GDP Growth) STEP 1 Introduction Example: – Screenshot share price chart last (1 year) (put a date to it) – One paragraph analysing the performance – state the Major changes in figures and the reasons behind it STEP 2 – Identify the biggest markets for the brand, supported by data, graphs, charts. External analysis – 3 macroeconomic factors (of our choice) Three titles for each factors – charts ecc.. – Inflation – Unemployment – Currency example for Britain – Brexit DO NOT MENTION COMPANY WHEN TALKING ABOUT EXTERNAL ANALYSIS (ANALYSE GENERAL ENVIRONMENT) Internal analysis – Change of leadership – New products – Change in structure of the business look at following factors – Objectives, mission, and vision – Business legal structure – Organisational structure – Financial performance PART 3 -> Reccomandations Based on results of your analysis you need to highlight the risks (critical issues) that could face the organisation now and in the future – required to Come up with realistic recommendations to improve or sustain the performance. PART 4 – references – appendix (download income statement, balance sheet, cash flow) screenshot I have chosen ASOS to be my fashion brand