Progress report 2: Internal analysis, SWOT analysis and matrix INDV Having selected an organisation suited to sell your potential new product idea, conduct an internal analysis of the organisation, as well as a SWOT analysis and matrix.  Develop a minimum of 6 strategic routes using the SWOT matrix.  At least 1 strategic route in each quadrant.  No more than 3 strategic routes per quadrant. 

Progress report 2: Internal analysis, SWOT analysis and matrix INDV

Having selected an organisation suited to sell your potential new product idea, conduct an internal analysis of the organisation, as well as a SWOT analysis and matrix.

• Develop a minimum of 6 strategic routes using the SWOT matrix.
• At least 1 strategic route in each quadrant.
• No more than 3 strategic routes per quadrant.

Refer to the Marketing Proposal template and the Rubric for guidance. This assessment does not need to be in a Report format (so no executive summary, table of contents etc), but its contents will make up part of your final Marketing Proposal due at the end of the paper.

 

 

Grading criteria

Organisation collaborators Maximum score 20 SWOT analysis Maximum score 20 SWOT matrix Maximum score 20 Summary of internal and external analyses  Maximum score 20 Presentation style Maximum score 20