Read article: The Evolution of Marketing to Female Sports Fans
https://www.forbes.com/sites/kristidosh/2016/02/22/the-evolution-of-marketing-to-female-sports-fans/#3461a86a7fc3 (Links to an external site.)
Select a product or event and think critically how you might market to female consumers using the sport marketing management model.
Submit a one page reflection on how you would adapt your marketing strategies to target the female sport consumer.