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Read article: The Evolution of Marketing to Female Sports Fans https://www.forbes.com/sites/kristidosh/2016/02/22/the-evolution-of-marketing-to-female-sports-fans/#3461a86a7fc3 (Links to an external site.) Select a product or event and think critically how you might market to female consumers using the sport marketing management model. Submit a one page reflection on how you would adapt your marketing strategies to target the female sport consumer.

Read  article: The Evolution of Marketing to Female Sports Fans

https://www.forbes.com/sites/kristidosh/2016/02/22/the-evolution-of-marketing-to-female-sports-fans/#3461a86a7fc3 (Links to an external site.)

Select a product or event and think critically how you might market to female consumers using the sport marketing management model.

Submit a one page reflection on how you would adapt your marketing strategies to target the female sport consumer.

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